Andrea Burnett: Founder of 4twenty Group talks PR for cannabis startups, how to be a networking rockstar and strategies for getting product/brand buzz
Maria + Jane: Women in Cannabis Business
English - May 28, 2018 02:33 - 1 hour - 88.3 MB - ★★★★★ - 25 ratingsBusiness Health & Fitness business cannabis entrepreneur female ganja mariaandjane marijuana maryjane medicalmarijuana pot Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This week I'm talking to Andrea Burnett, founder of the 4twenty Group and a 25-year veteran of the lifestyle PR and marketing industry. Aside from being obsessed with manatees, Andrea is always looking for new ways to amplify her clients’ brands, create way outside-the-box campaign strategies and maintain her lifelong reputation as an über connector. She launched the 4Twenty Group last year in a reaction to the election and the intense desire to support other women and promote products that do good for so many people. Her agency focuses on elevated cannabis products for women, by women.
In this episode, we chat about why publicity matters, the importance of PR for cannabis startups, the dos and don'ts of networking, how to “show up” in the best possible way, strategies for getting buzz around your product/brand, why you should be an ally to other women in the industry, and our mutual love for squishy animals.
This episode is supported by The Holistic Cannabis Academy. Use the code JAC at checkout for 10% OFF the Signature Program or Curated Packages.
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Forbes article: How Women Can Escape The Impostor Syndrome Trap