EP 588 George Howell - Regenerative Agriculture and Coffee Producers - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.

In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and George discuss the coffee crisis and the rise of regenerative agriculture.

They discuss George's recent trips to coffee origins, the challenges faced by coffee producers, and the potential benefits of transitioning to regenerative farming.

The conversation sheds light on the complexities of the coffee value chain and the roles that producers, consumers, and consultants play in it.

00:00 Introduction and Future Plans

00:35 Sponsorship Message

01:13 Welcome and Episode Overview

01:35 Emergence of Regenerative Agriculture

02:15 Challenges and Observations in Coffee Farming

03:03 Varieties and Soil Fertility

05:47 Labor and Regenerative Practices

08:00 The Role of Coffee Producers

09:30 Quality vs. Quantity in Coffee Production

13:57 Economic Pressures and Consumer Impact

15:41 Conclusion and Next Episode Preview

16:15 Closing Remarks and Call to Action

Connect with George Howell and George Howell Coffee here: https://www.linkedin.com/in/george-howell-95646b2/https://www.instagram.com/ghowellcoffee/https://georgehowellcoffee.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••