Welcome to the Sales & Marketing Game Changers mini-series, a 4-part bonus edition of Manufacturing Happy Hour where we’ll be tackling the most pressing topics facing B2B business leaders through weekly panel discussions. Your host Chris Luecke is joined by 5 other B2B sales & marketing experts to take on some of the most pressing topics for business leaders in 2020.

In our first edition of the Game Changers, we’ll be focusing on authentic, modern marketing. We start by debunking some of the biggest misconceptions about marketing before hearing multiple perspectives on what effective marketing looks like today. Finally, we share actions you can take right now to make your marketing more impactful.

After you listen, forward this podcast to your company’s sales and marketing leaders. Make sure to visit ManufacturingHappyHour.com/GameChangers for a full list of resources from these episodes and to connect with the other panelists. Stay Innovative, Stay Thirsty.