Why web3 is the place for women + wealth feat. Jamie Schmidt, Co-Founder of BFF

Jaime Schmidt is an entrepreneur and the founder of Schmidt’s Naturals, which she started in her kitchen in Portland, Oregon in 2010. Under her leadership, Schmidt’s grew into a household and ultimately was acquired by Unilever. Jaime is also the co-founder of Color Capital, an investment fund specializing in Web 3.0 and consumer goods. She recently launched BFF, a brand aimed at helping women get educated, connected, and financially rewarded in crypto, as well as Crypto Packaged Goods, a community and NFT project bridging the consumer packaged goods industry with emerging opportunities in Web 3.0.