Inventing a new category of beverage with Dawn Maire, Co-Founder of Starla Alcohol Removed Wines

Starla is the first and only premium alcohol removed wine created for wine lovers wishing to nix the spirits, but savor the experience. Their trio of varietals: Red Blend, Sauvignon Blanc and Sparkling Rosé are delicious for sipping, socializing, and pairing.

The only thing more delightful than the bevvie is the branding – Dawn and Jamie wanted to take an untraditional approach to branding Starla – one that was undeniably feminine, highly stylized and lifestyle-focused.

With a push towards the beauty and fashion world, they worked with an amazingly talented design team to give Starla her fashion-forward image, from bottle to brand.

The Starla label is a colorful expression of radiant light surrounding the reflective female cameo image known as Starla. Starla represents the inner star in all of us and the brand imagery tells the story of how luminous your life can be on your terms, without alcohol.

I had so much fun sitting down with Dawn on this episode of PM School to cover all things launching your alcohol-alternative brand.

Grab your glass of Starla, grab your biz bestie & tune in!!!
Xo,
Stef