The Power of Storytelling in Business with Jarie Bolander | EP 5

“We, as a species exist and all three of us are talking on the phone today, at this moment, right now because our ancestors told the best stories. That’s how we learn, in fact there’s a lot of research that suggest that the best way to learn is through stories. So, it’s only natural that the company or an organization needs to use stories to get the word out about what they do.”

Some lines from our most recent guest Jarie Bolander, as he passionately talks about the power that stories uphold in businesses.

Jarie is an engineer by training and an entrepreneur by nature with over 25 years of bringing innovative solutions to markets. He has been part of 6 startups in various management roles. He is also an inventor or co-inventor on over 10 patents. He has published six books — 8 Startup Dilemmas All Founder Will Face, The Entrepreneur Ethos, 7 PR Secrets All Founders Should Know, #Endurance Tweet, Frustration Free Technical Management, and Business Basics for Entrepreneurs. You can follow him on Twitter @TheDailyMBA and listen to his thoughts on being an entrepreneur via his podcast The Entrepreneur Ethos Podcast.

In this episode we talk about:

(3:05) About Jarie Bolander.
(9:02) Why share emotions?
(13:15) How Jarie helps an organization tell their stories and the importance of stories in business.
(22:05) The hero, the quest, and the customer.
(24:35) How stories get into the internal need.
(26:19) The story of Mangtas
(28:05) The importance and criticality of the backstory in an organization.
(29:11) Establishing trust in Business
(31:40) How to make people trust a remote agency.
(34:29) The speed of trust in business
(34:49) The framework of how to tell better stories to grow your business.
(36:12) Branding, product, and commodity
(39:16) Scaling business through stories



* View show notes*

Mangtas Nation is hosted by Mangtas CMO Jacki Demuynck and CEO Wouter Delbaere. Jacki and Wouter are also the co-founders of Mangtas – a digital platform where startups and SMEs engage with project-based, outsourcing agencies.

Connect with Jarie https://www.linkedin.com/in/jariebolander/

Connect with Wouter www.linkedin.com/in/wouter-delbaere/

Connect with Jaclyn www.linkedin.com/in/jackidemuynck/

Join us at https://tinyurl.com/mangtaswebsite

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