Ari Tulla is a serial entrepreneur and the CEO of Elo Health, an AI personalization engine delivering the exact nutrients to live better. We discuss practical ways to future-proof your startup, the benefits of starting small, and the 3 things every startup must do to succeed.


 


Timestamps


[00:34] Ari's entrepreneurial journey 


[04:50] Elo Health and what they do


[07:34] The 3 things every startup company must do to succeed


[10:49] The benefits of starting small


[13:34] How to know it's the right time to implement your idea


[19:00] Creative ways to test your market


[24:10] Marketing is all about building funnels


[26:27] How to continuously optimize your funnels


[29:36] How to connect with Ari and Elo Health


[33:24] Parting thoughts     


 


Links and Resources


Steve and Greg Cleary's Book Pinnacle: Five Principles that Take Your Business to the Top of the Mountain


Work with Steve - Stevepreda.com


Connect with Steve on LinkedIn


Ari's LinkedIn


Elo.health