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“Everything I do is the business card for my next job.” Born and raised in LA, Danny grew up in the parallel of sports and creativity. He learned the value of strength, work ethic, and discipline from his mother, and discovered his passion for photography through old photos of her journey from Jamaica to the US. Music also played a major role in Danny’s household, and was first introduced to the industry through his older brother. This would soon lead Danny to the world of promotion, as he and his high school friends became a powerhouse crew working with the biggest artists and record labels that would come through LA. Danny’s relationships, money, and entrepreneurial spirit were growing. But it wasn’t until college, that he moved away from the comforts and certainty of LA, and into the fears and doubts of a new city. “LA raised me, the Bay made me.” It was this time period where Danny was alone, struggling not to get kicked out of school, challenging his talents, figuring out who he really was, and what journey it is that he's embarking on. It’s at this point where we have to fight for the person we truly want to be. Reconnecting with his creativity and passion, Danny let the ethos photography and film guide him. And now, it was game time, as Danny set out to be one of the music industry’s most sought out directors, filmmakers, and photographers, bringing visions and dreams to life. Ladies and Gentlemen, this is Danny “Topshelf Junior" Williams. #MamaWeMadeIt


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