063 Learnings from an ethical launch

Making Money Online with Lisa Johnson

English - August 15, 2022 05:00 - 34 minutes - 31.9 MB - ★★★★★ - 20 ratings
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Previous Episode: 062 Using storytelling in your business, with Celinne Da Costa

Next Episode: 064 Why you need to be legally protected now, with Sarah Waldbuesser

Today I want to talk to you about a subject that I’m so passionate about, and that is how to sell your services without using manipulative marketing techniques.

I recently launched a new programme, a completely new offering for my business and I ran a little experiment. I prioritised launching with integrity more than ever before to prove it’s possible to launch in an ethical way.

What You'll Learn In This Episode:

- Some of the manipulative techniques used to encourage us to buy that have become so commonplace you might not even realise they’re happening.

- Why I wanted to prove you can have a successful launch without manipulation and the results of our ethical launch (Spoiler; it was multi 6 figures)

- How I intend to counterbalance any manipulative actions in my business going forward and some of the strategies I had to stop myself from using in this launch.

- As an unregulated industry why it’s so important that we all feel empowered to call out dodgy tactics when we see them to stop our industry from imploding.