Verizon's Andrew McKechnie: 'The agency model is pretty flawed'

The Modern Retail Podcast

English - September 06, 2018 04:00 - 39 minutes - ★★★★★ - 35 ratings
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In the Spring of 2017, Verizon brought on Andrew McKechnie to run its new, in-house creative agency after a long career at Apple and a handful of other agencies. In this episode, McKechnie talks about why creatives actually do want to work with brands, the in-house difference, and why staying true to the brand is especially important when working with outside agencies.