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Group M's Susan Schiekofer: We need to understand where impressions are coming from
The Modern Retail Podcast
English - August 16, 2018 04:00 - 28 minutes - ★★★★★ - 35 ratingsCareers Business Society & Culture Personal Journals Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The reality of dying ad agencies
Susan Schiekofer, Chief Digital Investment Officer at Group M, runs digital investments at the world's largest media agency where her focus is purely on the brands. On this episode Schiekofer discusses the ins and outs of the pitch process, helping the clients to understand that good brand safety costs money,finding success on social media and the importance of keeping content away from fraud and fake news.