GoPro’s Nick Woodman on building a media brand that sells cameras

The Modern Retail Podcast

English - December 13, 2018 05:00 - 22 minutes - ★★★★★ - 35 ratings
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For GoPro, it never considered itself as solely a camera maker. Rather, it was a media brand, according to founder Nick Woodman. He discusses reshaping the brand over the years, how GoPro’s media team operates differently and more.