1. I'm Dreaming of a Black Friday: How the Holidays Get Crazy
Making It Work
English - December 16, 2020 12:34 - 34 minutes - 81.2 MB - ★★★★★ - 34 ratingsBusiness business entrepreneurship smallbusiness entrepreneur entrepreneurs makingitwork nononsense smallbiz startup Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: COVID-19 Special Part III: How Are the Entrepreneurs Four Months On?
We're back for a second season, and we're feeling festive. For most small businesses the period from Thanksgiving to Christmas is crucial for driving sales, but what's happening behind the scenes?
In Season 2 Episode 1 of Making It Work we speak to Nik Hawks of Paleo Treats, Mayra Hernandez of Back of the Yards Coffee Co., Ebun Olaloye of Live Breathe Futbol and Kat Samardzija of Locker Lifestyle.
From placing orders in August to roping in friends and family as free labor, we talk to four entrepreneurs about how they plan for the few months that can account for 80% of their sales.
So should you take on the big boys on Black Friday? And, more importantly, what's the deal with pumpkin spice lattes? Tune in to find out.