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Unveiling the Ultimate Barbie Movie Marketing Tactics: Unique Strategies for Viral Success!
Making It in The Toy Industry with The Toy Coach
English - July 19, 2023 13:00 - 36 minutes - 25.4 MB - ★★★★★ - 32 ratingsDesign Arts Business Entrepreneurship toy industry how to design a toy how to make a toy toy design fit toy design make my own dolls entrepreneur small business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Are you dreaming about Barbie yet? This week we do a deep dive into the marketing that has continually been going viral since April of this year. We explore how the iconic doll brand also became a digital marketing icon by creating trends and making marketing moves that will go down in toy history. Get ready to dive into the world of Barbie and her groundbreaking marketing team for the highly anticipated live-action film, releasing on July 21st, 2023.
Over the past five years, marketing strategies across all industries have shifted to social media platforms, leading big brands to market on Facebook, Instagram, and Google Ads. But how does a brand stand out amidst the constant scroll? Barbie's team seems to have the answer, embracing iconic partnerships and leveraging the signature pink and femme essence of the Barbie brand.
In this episode, your host Azhelle Wade, a toy industry expert, takes you on a journey through some of the most successful Barbie marketing efforts deployed in recent years. She breaks down how you can apply similar concepts to your own toy business, regardless of whether you're an aspiring toy entrepreneur with limited funds or a toy executive looking for creative marketing ideas.
From the Barbie Selfie Generator that went viral on Instagram to the Barbie Xbox Controller collaboration with Forza Horizon, and the immersive Barbie World Experience, you'll discover the power of creating unique, Instagrammable moments that captivate your audience and build a sense of brand ownership among consumers.
So get ready to learn from Barbie's marketing playbook and discover how these marketing moves can inspire and elevate your toy business. Whether you're a toy startup or an established toy company, this episode will provide you with valuable insights on how to engage and captivate your target audience like never before.
So grab your headphones and get ready to dive in.
EPISODE CLIFF NOTES:
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