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Dolls That Celebrate Asian Diversity with Samantha Ong
Making It in The Toy Industry with The Toy Coach
English - August 16, 2023 10:00 - 52 minutes - 35.8 MB - ★★★★★ - 32 ratingsDesign Arts Business Entrepreneurship toy industry how to design a toy how to make a toy toy design fit toy design make my own dolls entrepreneur small business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of the Making It In The Toy Industry, Samantha Ong shares her journey in launching Joeydolls and highlights the importance of representation in the toy industry. Samantha's passion for creating culturally diverse dolls stems from her desire to combat the lack of representation and stereotypes faced by Asian children. By spreading joy and empowering children to feel proud of their heritage, Samantha aims to make a meaningful impact. Listeners will gain valuable insights into Samantha's strategies for building a following on Instagram, her decision to do a pre-order campaign instead of using Kickstarter, and the challenges she faced during the production process.
This episode serves as a reminder of the significance toys have in shaping children's perceptions of themselves and the world around them. Parents and toy industry professionals alike will be inspired to take action towards creating more diverse and culturally representative toys.
Samantha's mission to create culturally diverse dolls highlights the significance of representation in the toy industry. By sharing her authentic journey of building a loyal following on Instagram and launching a successful pre-order campaign, Samantha provides valuable insights for parents and toy industry professionals. Listeners will discover the importance of involving the community in the product development process, providing value to subscribers through educational materials and discounts, and overcoming challenges in the production process. Samantha's story is an inspiration that resonates with anyone passionate about inclusivity and celebrating the beauty of different cultures. Tune in to gain insights into the power of toys in shaping children's perceptions and learn how to make a meaningful impact in the toy industry.
EPISODE CLIFF NOTES:
🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass
💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp