#68: One Dad's Secret To A 3 Million Dollar Toy Kickstarter
Making It in The Toy Industry with The Toy Coach
English - April 14, 2021 12:00 - 42 minutes - 29.5 MB - ★★★★★ - 32 ratingsDesign Arts Business Entrepreneurship toy industry how to design a toy how to make a toy toy design fit toy design make my own dolls entrepreneur small business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
After being laid off during the pandemic in 2020, Conor Lewis was bit by the entrepreneurial bug and decided to go for it with his toy product, FORT. Conor put his marketing expertise to use and built an email list of over 80,000 people before launching his Kickstarter campaign.
His share focused and gamified marketing campaign helped him build his email list organically. Conor comes on the show today to share his journey of building his list, nurturing his interested customers, and ultimately funding a multi-million-dollar crowdfunding campaign in the first 24 hours. If you’ve ever considered a pre-order, a Kickstarter campaign, or an IndieGoGo, this is the episode for you.
Listen in to today’s episode and send me a message on Instagram (@thetoycoach) and let me know what you’ve learned.
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For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/68
Popular Masterclass! 5 Foolish Mistakes 🚩 New Toy Creators Make and How To Avoid Them. >> https://learn.thetoycoach.com/foolish <<