With the Christmas season fast approaching and COVID-19 numbers rising, today’s episode focuses on what you need to do to adapt your toy business or toy career so that you can attract sales and clients in a seemingly cold virtual climate. This new virtual first world we’re living in, while efficient, lacks human connection and warmth. So today we’re going to talk about the marketing tactics that lend themselves well to an interjection of the human experience. The Toy Coach shares her top 5 favorite tactics that have driven growth in a pandemic world, and most importantly dives into WHY those tactics have the ability to drive that growth. Add these tactics to your 2021 marketing plan to expand your customer base and deepen existing customer loyalty.


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