#23: Licensing Week Virtual, Tips For Toy Inventors

Making It in The Toy Industry with The Toy Coach

English - June 24, 2020 06:00 - 51 minutes - 35.5 MB - ★★★★★ - 32 ratings
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Previous Episode: #22: 8 Kickstarter Secrets To 8X Your Funding Goal with Evi Triantafyllides

Next Episode: #24: Breaking Into The Specialty Toy Market with Kimberly Mosley CAE, the President of ASTRA

This week's episode is fan-requested and is ALL about Licensing Week Virtual and the Las Vegas Licensing Expo. This industry event is known as the go-to destination for the biggest licensing deals of the year, and it's typically an in-person show, in Las Vegas. But for 2020 due to the coronavirus, this show was moved completely online. So I interviewed Steven Ekstract, the Brand Director of the Global Licensing Group, to talk about both the virtual AND in-person events to find out what it has to offer toy inventors.

In this episode, Steven shares crucial information for first-time exhibitors and newbies to the licensing game. If you're interested in the world of IP, then this is an episode you don't want to miss.

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/23

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