#203: How CJ Charles Turned Her Children's Book into a Plush Doll
Making It in The Toy Industry with The Toy Coach
English - January 17, 2024 14:00 - 32 minutes - 22.5 MB - ★★★★★ - 32 ratingsDesign Arts Business Entrepreneurship toy industry how to design a toy how to make a toy toy design fit toy design make my own dolls entrepreneur small business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Ever wondered how a beloved character from a children's book can leap off the pages and become a real toy? This episode of "Making It in the Toy Industry" reveals the transformative journey of a TCA Alumni who turned a character from their storybook into a cherished 12-inch plush toy.
Join Virginia Lette as the host of this new series in a conversation with CJ Charles, the author and toy creator behind My Mother Is A Superhero. Hear the story of how CJ successfully turned her book's protagonist, 'Justine', into a tangible plush doll. Discover the creative and strategic steps involved in developing a clear brand mission, Pantone selection, and expert vetting that helped CJ bring her toy concept to life. From initial design challenges to effective brand messaging and beyond, this episode is a deep dive into the art of turning a literary character into a marketable toy brand.
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