#119: Toy Packaging 101 The Elements of A Great Package

Making It in The Toy Industry with The Toy Coach

English - March 30, 2022 14:00 - 46 minutes - 32 MB - ★★★★★ - 32 ratings
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Previous Episode: #118: Why You Should Manufacture Your Toy Products in India with Joshua Punin

Next Episode: #120: What Makes A Good Toy Logo and A Bad Toy Logo?

Are you struggling with developing the perfect package for your toy or game product? As toy or game creators you spend a lot of time thinking about the amazing toy idea you have and the innovative game that you will create, but you likely don’t spend nearly enough time thinking about the packaging of your toy or game idea. Well today that changes! It’s time to learn toy and game packaging 101 with The Toy Coach.

By The End Of today’s Episode You will know the anatomy of great toy and game packaging. This episode will teach you the 5 different sides of toy and game packages and what the purpose of each side is. You can have a clear understanding of what is essential on ALL great toy and game packages, and what is simply a luxury add on. If you're ready to improve your toy or game package for retail sales, then this is a podcast episode that you simply cannot miss.

EPISODE CLIFF NOTES

Learn the the 5 sides of a toy or game packageFind out the most important element of a front panel of a boxDiscover the money making difference between side panels and bottom panels of packagesDo you know the difference between a beauty shot and a lifestyle shot? Find out which is more expensive and why!Find out how to improve the likelihood a potential customer will purchase your product by 50%Learn the one lesson that changed the way The Toy Coach approached packaging and product design through her entire career.Find out why an when QR codes are useful on packagingDiscover what packaging windows replace

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For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/119

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