Unlocking Marketing's Data-Driven Potential with Alex Makarski: From Engineer to Marketing Innovator

Making Data Simple

English - September 27, 2023 10:00 - 36 minutes - 25.2 MB - ★★★★★ - 8 ratings
Business News Business News making data simple al martin ibm big data data science business technology blockchain Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Data-Driven Apartment Revolution: Unveiling Norhart's Innovation Journey | Part 2

Next Episode: Mastering SEO and Consumer Insights with Sam Torres, CDO of Gray Dot Company. And getting educated on gaming..

Learn Marketing with engineer-turned-marketer, Alex Makarski, Founder of clickmakers.io and co-founder of measurebit.com. Alex builds digital media buying and data consulting teams who thrive on data and innovate in the areas of data integration, attribution, data augmentation, AI/ML-aided media buying and decision making.

01:42 Meet Alex Makarski04:38 Clickmakers.io10:35 The Power of Modeling11:51 Marketing Terms13:53 Long Sales Cycles16:36 Clickmaker's Differentiation 17:36 Human or Bot?18:50 Data in Marketing24:10 Measurebit.com27:50 The future of Marketing35:15 For Fun

LinkedIn: linkedin.com/in/alexmakarski

Website: https://alexmakarski.com/

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.