MC118: Considerations for Marketing Planning

Making Chips Podcast for Manufacturing Leaders

English - August 22, 2017 23:34 - 33 minutes - 27.2 MB - ★★★★★ - 82 ratings
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Previous Episode: MC117: Visionary and Integrator Relationships - One Model For Manufacturing Leaders

Next Episode: MC119: Why Visionaries Need Integrators - Gaining “Traction” in Manufacturing

Hello Metalworking Nation! We are excited to bring you another episode in our #MarketingForMakers series with Red Caffeine Marketing + Technology. Today we welcome back Julie Poulos (Vice President) and Kacey Keegan (Content Writer & Strategist) as they equip you with the key elements to consider when planning your marketing strategy. Topics on today's episode include: creating a campaign theme, developing and distributing content, showcasing your company culture, and determining a marketing budget.

Episode Outline:
[00:00] - GFMC 2017 Conference
[03:40] - Welcome Back Julie & Kacey
[04:50] - Campaign Concept
[09:00] - Branding and Strategy Phase
[10:30] - Frequently Asked Questions
[11:50] - Case Study
[15:40] - Showcasing Culture
[20:30] - Providing Solutions
[24:15] - P.R. Opportunities
[26:43] - Tracking Leads and Budgeting
[29:35] - Shifting Our Philosophy

Links Mentioned in this Episode:
GFMC 2017 - Register today!
Red Caffeine Marketing + Technology
Red Caffeine | Blog: Key Considerations in Marketing Planning
Red Caffeine | Content Marketing Planning Calendar
Julie Poulos | LinkedIn
Kacey Keegan | LinkedIn
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