Episode 30 (Halftime): What Makes You Different?
Makers of Sport® Podcast
English - March 31, 2015 03:33 - 22 minutes - 30.7 MB - ★★★★★ - 135 ratingsDesign Arts Business sports design graphic web business branding marketing logo logos biz Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
What really differentiates you as a professional or business? If all you are selling is your service, you are losing in the big picture.
There is a lot of parity in the creative services industry. Talent is at an all-time high it seems if one takes a look at places such as Dribbble, Behance or Instagram. We have to find a way to stand out fromt the crowd.
In this episode of Halftime, Adam discusses the benefits of positioning, focusing on vertical markets versus horizontal markets and gives a few pointers on how to make yourself stand out from the talented crowd by writing a positioning statement.
Mentions Include:
Joe Bosack & Co.
Joe Bosack's episode
Tyson Beck
Posterizes.com
Positioning for Professionals
Win Without Pitching
Teehan+Lax
Our next guest is TJ Harley, founder of Harley Creative. Before founding his own design company, TJ was a creative director at the Collegiate Licensing Company, a division of IMG, where he lead branding and creative on over 200 IMG clients.
Be sure to follow Adam and the podcast on Twitter, as well as on Dribbble.
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