MAKE YOUR MARKeting
38 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 4 ratingsMAKE YOUR MARKeting focuses on insights, strategies, and current digital marketing systems which allow you to avoid confusion, choose the right path, and grow your business.
Small business owners are inundated by offers of chop-shop marketing tools and tips; trying to understand which route to pursue can be overwhelming. Pia Larson, entrepreneur and founder of Fingerprint Marketing Agency advises listeners on the mechanics of navigating digital marketing that grows leads and drives business.
Each episode features informative interviews with industry experts, powerful experiences about others who have crashed and recovered and Pia’s rules of the road.
Pia is a professional driver; she maps out successful marketing strategies that leave a unique mark and make sense for her clients. For notes and more episode, go to MakeYourMarketingPodcast.com.
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Episodes
37. Building a Mindset for Peak Performance with Kyle Gillette
June 30, 2022 11:00 - 33 minutes - 45.7 MBI've always felt having the right mindset can be an essential tool to help any business owner find success. I feel it's responsible for 95% of the positive results. My guest today, Kyle Gillette of SAGE Mindset Coaching can help you get the mindset you need to grow your business and take your leadership to the next level. Kyle guides us through his signature 4-part SAGE framework. Self-awareness, which he feels is the foundation of leadership. Accountability is critical to keep your leadersh...
36. Developing a Genuine Personality Brand with Danielle Hughes
June 01, 2022 22:44 - 29 minutes - 40.5 MBDo you feel reluctant to let your personality shine in business? Do you feel like you don't know where the line is between genuine and being "professional" (whatever that means)? Maybe it’s because you’ve been conditioned over time to create this business persona. Or, you fear showing too much of yourself will alienate potential clients or customers. Surprise! It’s actually the opposite. Joining me today is Danielle Hughes, and she recommends going all in on your brand. Whether you are a sol...
35. How to Build Customer Trust Through Privacy Compliance with Jodi Daniels
May 13, 2022 13:00 - 22 minutes - 31.4 MBPrivacy policies and data collection can be confusing, overwhelming, and difficult to keep up with for a business. What do you put in your privacy policy? Are there different laws for different states? How do I safely collect and store my prospect's or customer's data? Do I have to worry about GDPR? These are just a few of the questions you need to be able to answer as a business in today's world. And the rules are changing all the time. Joining me for this episode is Jodi Daniels of Red Clo...
34. Building a Lifestyle Business You Love with Lee LeFever
April 29, 2022 22:35 - 27 minutes - 38.3 MBEntrepreneur Lee LeFever shares his experience of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate. Common Craft was likely the first company to create explainer videos which have become a common marketing and sales tool for businesses wordlwide. Lee takes us through the multipl...
33. The Power of Laughter in Life, Love, and Business with Brian Trendler
April 19, 2022 22:04 - 31 minutes - 43.7 MBHumor and laughter are key when selling, building rapport, getting calls back, being hired, and staying an upright and productive individual. Brian Trendler is an improvisational expert and a vocal variety embracer. He's been a stand-up comedian, an emcee, a motivational speaker, and speech coach throughout his career. Brian joins me on this episode for more than a few chuckles and helps show us how we can use humor in powerful and effective ways. He and his partner, Marcelle Allen, know tha...
33. The Power of Laughter in Life, Love, and Business with Brian Tendler
April 19, 2022 22:04 - 31 minutes - 43.7 MBHumor and laughter are key when selling, building rapport, getting calls back, being hired, and staying an upright and productive individual. Brian Tendler is an improvisational expert and a vocal variety embracer. He's been a stand-up comedian, an emcee, a motivational speaker, and speech coach throughout his career. Brian joins me on this episode for more than a few chuckles and helps show us how we can use humor in powerful and effective ways. He and his partner, Marcelle Allen, know that...
32. How to Leverage a Positive Mindset for Personal and Business Success with Mary Vivian
April 04, 2022 12:41 - 30 minutes - 41.8 MBHaving the right mindset is essential for success in life and business. Our foundational beliefs, attitudes and biases affect the way we process information and experience the world around us. Having an optimistic mindset increases the likelihood of having a winning perspective and achieving long-term success. Today I'm chatting with the amazing Mary Vivian about all things Mindset. How to focus on the positive and not the negative, how to avoid imposter syndrome, why solving problems for pe...
31. Why LinkedIn is Important for Your Business with Louise Brogan
February 26, 2022 18:29 - 36 minutes - 50.6 MBWould you like to have clients and customers reaching out to work with you? Are you interested in how LinkedIn works and want to know more? Listen to this wonderful conversation I had with Louise Brogan, a LinkedIn pro who helps businesses and individuals build relationships and leverage the power of LinkedIn. Many businesses know they should be using LinkedIn, but beyond creating LinkedIn profiles for all their staff, they aren’t sure what the next steps should be. I learned a lot from this...
30. How to Grow Your Audience and Your Business as a Podcast Guest with Julie Fry
February 06, 2022 17:33 - 29 minutes - 41.1 MBIs being a guest on podcasts a part of your marketing strategy? It should be if it isn't! Podcast guesting, or getting booked as a guest on an interview-style podcast, can be a powerful to get your message to your ideal audience. It can also get you in front of new audiences while increasing your credibility as the authority in your field. Today I'm chatting with Julie Fry, founder of Your Expert Guest, a podcast publicity, strategy, and booking agency. We cover a lot in this episode, becaus...
29. SparkToro: Accurate and Uncomplicated Audience Research with Rand Fishkin
January 15, 2022 21:27 - 41 minutes - 57 MBDo you know where your ideal customers hang out online? My guest today, Rand Fishkin, started SparkToro to help content marketers, social media marketers, advertising pros, and PR folks crawl millions of social and web profiles to find out what (and who) your audience reads, listens to, watches, follows, shares, and talk about online. This tool is amazing! The data SparkToro returns is invaluable to marketers of all kinds. Acquiring it previously required months of expensive surveys and inte...
28. Conversion Rate Optimization, Strategic Marketing and Building Relationships with Martin Greif
December 23, 2021 12:00 - 37 minutes - 50.9 MBIs your website converting like you want it to? My guest today, Martin Greif and his company, SiteTuners, have helped thousands of businesses increase customer engagement and make more sales. This episode can help you grow your business by giving specific directions on how to fix conversion barriers that are stopping website visitors from engaging and purchasing. If you align your user's needs and expectations with their experience on your site, they trust you are the one who can help them ...
27. How to Create and Deliver Engaging Presentations with Confidence with Carol Cox
December 10, 2021 17:12 - 26 minutes - 36.6 MBDo you have a Signature Talk that helps to position you as an expert and thought leader in your field? Today I'm chatting with Carol Cox of Speaking Your Brand® all about the key elements of a good speech and presentation. She runs us through how you can find the golden nuggets that can lead to a big idea and a wonderful Signature Talk. I know with Covid and all we haven't been meeting in person as much, but Carol reminds of us of the multiple places you can utilize your presentation to enga...
26. Get Different and Tap Into Distinctive Marketing to Get Noticed with Mike Michalowicz
November 19, 2021 16:20 - 27 minutes - 37.7 MBAre you better than your competition? Highly likely... And, if you are better than the competition, prospects must find you. My guest today, Mike Michalowicz feels it would be a disservice if they hire a competitor because they never knew you existed. Mike realized that you need to market differently to stand out and get noticed. His new book, Get Different, details how you can do this for your business. It's chock-full of great strategies and techniques that are proven to attract your ideal...
25. Human Resource Solutions for Today's Business Environment with Jennifer McKibbin Harris of Look Within HR
November 04, 2021 13:28 - 27 minutes - 38.2 MBSmall businesses have their hands full, and when they grow, they find they need new employees to help carry the load. However, many businesses don't have a dedicated HR professional and often take on these tasks themselves. For a number of reasons, being able to effectively manage an employee lifecycle is critical to the continued success of the business and their brand. Today I'm chatting with Jennifer McKibbin Harris whose consulting business, Look Within HR, assists businesses win when it...
24. How a Business Leadership and Executive Coach Can Help You Thrive with Jen Hope
October 21, 2021 17:22 - 24 minutes - 33.5 MBBusiness and leadership coaching services provide you with a safe, compassionate, confidential environment in which you can discuss business and relationship challenges, practice leadership skills and behavior, and develop strategies and action plans to accomplish your goals. So many leaders feel spread thin and stuck. Yet they are capable of greatness if they just had the right advice, guidance, and support at the right time. Today I'm chatting with Jen Hope, a Seattle-based business, leade...
23. Nonprofit Event Promotion, Management, and Marketing Secrets with Gazala Uradnik
October 08, 2021 22:28 - 25 minutes - 34.5 MBAre you trying to get more donors and more attendees to come to your nonprofit fundraising events? Today, I have the privilege of talking with Gazala Uradnick of GFS Events, she's a client of mine, and we've worked together with other nonprofits. She started working with nonprofits in 2012 when she created GFS Events, because she was on a nonprofit board and volunteered. And she could see that they needed help in fundraising and strategic event planning. So I wanted to talk to her about her ...
22. Animation Storytelling and Marketing Success with Karl Pontau
September 16, 2021 13:00 - 34 minutes - 47 MBCan you tell your story with animation? In this episode of Make Your Marketing. I interviewed Karl Pontau, who is the owner of Squash and Stretch Productions, an animation studio outside of San Francisco. And this is such a great episode here. So many golden nuggets of why you should consider animation-style explainer videos to tell your story for your business. There are different ways to create emotion and to save time through explainer videos, you distill your idea into these "shorts" and...
21.The Power of Paying Attention to What Matters Most with Neen James
September 03, 2021 14:01 - 36 minutes - 50.5 MBNeen James believes that when we pay attention to what matters most, we make more money, get more done, and develop stronger relationships. I agree. It's a busy world out there and focused attention with your priorities in mind will help you be more efficient and more productive. We all know this, but it is easy to get distracted, become overwhelmed, and try to "multitask" to get more done. Our unrealistic expectations often lead to frustration. After seeing Neen speak, I knew I had to bring...
20. Conversion Copy and Words That Attract Clients with Mara Glazer
August 26, 2021 17:02 - 35 minutes - 49.4 MBWhat is direct response copy? And why is it an investment you must make in your business? Copy is every single word you use to promote, sell, and deliver your product or service in your business. And because you can't promote and sell your offerings without communicating what they are and how they help people, your sales copy has one of the most important jobs in your company. Today I'm talking with one of the best copywriters in the industry, Mara Glazer. Do you know you need amazing copy b...
19. Start A Podcast Pipeline to Keep the Referrals and Clients Flowing with Dr. Jeremy Weisz
August 21, 2021 01:40 - 31 minutes - 43.7 MBEvery business needs referral partners and clients. Without referral partners and clients, businesses can’t survive. Today I'm talking with Dr. Jeremy Weisz of Rise25. Dr. Weisz and his partner, John Corcoran, help their clients launch podcasts, which allow them to leverage their new show and start conversations with their highest value referral partners, clients, and strategic partners. Dr. Weisz has been in the podcasting game since 2008 and has honed his process to a "T." You can take the...
18. Highly Effective Content Marketing Strategies That Drive Sales with Marcus Sheridan
August 12, 2021 23:30 - 33 minutes - 46.7 MBTo be successful today, businesses must understand the questions, concerns, and problems their buyers have, and address them as thoroughly and with as much integrity as possible. Every day, consumers turn to search engines to ask billions of questions. Having the answers they are looking for can attract ideal prospects to your company―but only if your content strategy puts your answers where they can find them. Today I have the author of one of my marketing go-to guide, Marcus Sheridan on t...
17. How To Sell Successfully Without Being Salesy or Pushy with Nikki Rausch
August 05, 2021 22:22 - 35 minutes - 49 MBThe art of selling can be overwhelming and uncomfortable if you don’t have a process to follow. And can I let you in on a little secret? Selling isn’t about you. It’s about the person in conversation with you. It’s about your lead. Your prospect. Your connection. How you can make the selling process as easy as possible for them, so they get clear on whether they need what you’re offering. Today I'm talking with Nikki Rausch, a sales expert and coach. And you should get ready to take a few no...
16. Create A Great Customer Experience and Retention Strategy with Joey Coleman
July 30, 2021 17:16 - 34 minutes - 46.8 MBYou might know how you acquired your customers, but do you know why they left? After making huge investments of time, money, and energy to acquire new customers, most companies see between 20 percent and 70 percent of those customers disappear in less than one hundred days. They break contracts, cancel memberships, stop using your product, or simply never come back. Today on the show I have the great pleasure of talking with Joey Coleman. Joey helps companies and organizations create a compr...
15. Let the Girls Fly - Women As Business Leaders with Andrea Heuston
July 23, 2021 22:42 - 27 minutes - 37.3 MBWomen are underrepresented in leadership roles. According to Harvard Business Review, only 3% of Fortune 500 CEOs are women, and just over 5% of executives in Fortune 500 companies are women. The Women Presidents’ Organization, or WPO, reports that only 3% of women-owned businesses gross over a million dollars a year, worldwide. Historically, men are looked to lead. There are some great examples of female leadership throughout history – Joan of Arc, Ruth Bader Ginsburg, Margaret Thatcher – b...
14. Customer Case Stories - Video Testimonials That Work with Ian Garlic
July 16, 2021 12:11 - 42 minutes - 58.6 MBDo you know what’s better than a silver bullet when it comes to your marketing? A Video Case Story! That's right, stories are the most engaging content. And that might not be all they're good for - video case stories drive traffic, increase conversion, and speed up sales. Interested in learning how to properly collect or craft your own videos? In this week's episode of the Make Your Marketing podcast I talked to Ian Garlic of StoryCrews.com. He is a storyteller and videographer, and he help...
13. Using the Power of Story in Your Marketing with Melissa Reaves
July 08, 2021 19:02 - 29 minutes - 41.1 MBStories are magic. This might sound like an overstatement at first, but there’s an inexplicable effect that stories have on conversations and our sense of connection. And it’s also why storytelling has become a focus for business leaders and marketers. There is a lot of research out there that explains the power of stories. It boils down to the wonderful capacity stories have to create shared memories. What does this mean? In short, when we tell a story to someone, their brain reacts as if t...
12. Where to Begin with Search Engine Optimization (SEO) in 2021 with Chris Dreyer
July 02, 2021 17:30 - 27 minutes - 37.5 MBWhen it comes to search engine optimization for a new or existing website, some businesses can be intimidated due to the amount of information out there. And often, they won’t have the help of an experienced in-house SEO marketer or consultant, so they end up doing nothing. Today, we’re going to look at some easy things you can do to start your website’s SEO on the right foot – even if you can’t hire a professional to help you out. My guest, Chris Dreyer from Rankings.io, helps personal inju...
11. Social Media Marketing Tips and Trends with Jason Yormark
June 24, 2021 23:00 - 35 minutes - 48.3 MBDespite the popularity of social media, many small business owners don’t feel social media savvy. Their strength is usually in what they do or offer. That’s understandable and perhaps you even feel this way. However, the reality is that marketing is what’ll allow you to keep doing what you love and are so good at, and social media marketing is especially important these days. Today I'm chatting with Jason Yormark of Socialistics, a social media marketing agency with a truckload of great tips...
10. Video Marketing Strategies That Work with K'ai Roberts Fu
June 18, 2021 21:30 - 29 minutes - 40 MBVideos can help you create an immediate emotional connection with your potential customers. And most business owners would agree, that videos and video marketing would help them look more professional and stand out from their competition. But yet, so many continue to struggle to employ video into their marketing mix and content strategy. Why? For some, they are simply uncomfortable on camera, or they are unsure what to say. Also, the technical know-how and assumption it's too expensive may k...
9. How to Scale Your Business Easily with Jason Swenk
June 11, 2021 00:00 - 28 minutes - 39.7 MBToday on the show, I speak with my mentor and agency coach Jason Swank, who helps other agencies scale and market. What I love about Jason is that he's constantly bringing other agencies together to inspire us to grow bigger and better and market our business in a way that works now. And you don't have to own an agency to listen to the show. This is for all small business owners that might have a service industry focus.There's some good stuff in the show for everyone! Get all links, resour...
8. What Your Customer Wants and Can’t Tell You with Melina Palmer
June 04, 2021 19:00 - 35 minutes - 48.9 MBBehavioral economics is the marketing research future of brands and business and today I'm thrilled to have business owner, consultant, podcaster, and behavioral economics expert Melina Palmer on the show to help us unpack this and show you how it can help you grow your business. Her new book, What Your Customer Wants (And Can’t Tell You) goes beyond an academic understanding of behavioral economics and into practical applications you can tap into right away. During this fascinating convers...
7. Mindshare Marketing: How to Get Customers to Think About You First with Dan Edwards
May 27, 2021 17:00 - 32 minutes - 45.2 MBDan Edwards is a real estate agent in my area. I've known him for several years and he's not just your regular real estate agent, he knows his business inside and out. And, what I love the most about him is he is an expert marketer. You're going to get a lot of tips out of him with today's conversation. Dan's got a background in sales, business technology, and he's become one of the top real estate professionals in the greater Seattle area. And he loves people. He's great at marketing his bu...
6. How a Podcast Can Help You Engage with Customers and Stand Out from Competition with James Hamilton Healy
May 21, 2021 12:45 - 32 minutes - 44.2 MBYou’re great at what you do. You already have a proven offer and an audience that loves it. You’re ready to scale and reach more people. And podcasting can be the perfect vehicle to connect and engage with your ideal customers. Podcast listeners are loyal, affluent, and educated. And with over 50% of the U.S. population considering themselves a podcast "fan," that's a lot of ears in which you could be streaming your message. Podcasting is trending upward, and if you want to stake your claim ...
5. Connecting the Dots to Inspire Innovation and Turn Creativity into Money™ with Bill Stainton
May 13, 2021 17:30 - 38 minutes - 53.3 MBYou are creative. You are an innovator if you choose to be. You have everything you need, you don't need any other special training. Today's guest, Hall of Fame speaker and innovation expert Bill Stainton talks to us about how we all can find new and interesting dots, then how we can connect those dots to inspire innovation. He breaks this process for turning creativity into money down into three key steps: 1. Lights! This is the ideation stage. It's about coming up with lots and lots of id...
4. Organic Search Engine Optimization [SEO] That Works Today with Hayk Saakian
April 15, 2021 13:30 - 32 minutes - 44.5 MBSEO or Search Engine Optimization is one of my highest recommended strategies for businesses to implement. Prospects finding us through organic search, not paid advertising, account for about 50% of our leads. Today I'm talking with Hyak Saakian who is a leading SEO specialist and app developer about some tactics you can employ quickly and easily to boost your search engine rankings. If you make these tweaks and work on your SEO game consistently, over time you will see results. Hyak and I ...
3. Finding the Winning Marketing Strategies and Trusting the Results with Bruce Spurr
April 15, 2021 13:15 - 43 minutes - 59.6 MBThere's a boatload of marketing strategies for businesses to choose from, how do you know which is the best for you? On this episode, I chat with Bruce Spurr who has worked with businesses of all types implementing marketing plans that work. There are a lot of great takeaways from our conversation, but the bottom line is that you need to trust the results. If you have one, two, or three strategies that are working, just stick with them, grind it out, and put more effort into them. If they ar...
2. How to Create a SuperBrand with Gil Nevo
April 15, 2021 13:00 - 33 minutes - 46.1 MB"Branding can be complicated. I want to make it easy and accessible so small businesses can compete and ultimately rule the world." Gil Nevo joins the podcast for a value-packed discussion about branding and how important it is in today's digital marketplace. Gil's been a creative in TV and advertising for over 15 years. My favorite part about Gil is he animated over a hundred episodes of the show South Park. Yeah. We know, you know, South Park. He's also helped brand powerhouses like Coke,...
1. Get Ready to MAKE YOUR MARKeting!
April 12, 2021 19:00 - 10 minutes - 14.8 MBWelcome to MAKE YOUR MARKeting, I am your host Pia Larson, founder of the Fingerprint Marketing Agency. In today’s episode, I am going to talk about How to Choose the Right Driving Instructor and School. I’m going to tell you more about my background, business, qualifications, and experiences. I also want to explain why knowing your destination matters when choosing who to work with. Throughout the episodes I’ll share simple road rules and other tips for keeping up with traffic. Now, let’s ge...