Make It Pop: Small Business Marketing Podcast artwork

Make It Pop: Small Business Marketing Podcast

2 episodes - English - Latest episode: about 4 years ago -

Traditional and digital marketing strategy broken down for local small business owners, because "the biggest mistake a small business can make is to think like a small business." Facts, stats, strategy that works, and - yes - tough talk. Amy Morales, Marketing Director of Kapeesh Marketing, is a rural small business marketing expert. Once a week, she breaks marketing trends and strategies down into bite-sized tasks and challenges for moms and pops just trying to make it.

Marketing Business Entrepreneurship small business marketing mom and pop micro business entrepreneurship small town rural marketing agency
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Episodes

7 Ways to Create Marketing Momentum During the COVID-19 Crisis | Episode 001

April 25, 2020 21:00 - 20 minutes - 14.3 MB

In this episode you’ll learn 7 ways your business can not only survive but create massive momentum during the COVID-19 pandemic and prepare for inevitable changes in customer behaviors. I know as a small business owner you’re probably juggling 100 different things right now. That sounds a lot like “normal” for a lot of us, actually. So, for this example let’s set all those things on fire. That’s what we’re dealing with right now. Believe me when I list out these things that are CRUCIAL to y...

Hey! Nice meeting you. | Episode 000

April 17, 2020 22:00 - 14 minutes - 9.94 MB

This is Make It Pop: The Small Business Marketing Podcast for Moms and Pops Just Trying to Make It. In this episode: I just wanted to take a shot at introducing myself as a small business owner, a marketer, and a person who’s absolutely wild about both of those topics.  I believe small businesses like yours deserve big strategy. Let’s get to it.  For those of you who don’t know me, I’m Amy Morales. I am currently the Marketing Director and Owner of Kapeesh Marketing, LLC. I am also on th...