E28: Upasana Makati - A magazine for the blind

Maharani Talks

English - January 11, 2021 11:38 - 49 minutes - 45.6 MB
Entrepreneurship Business Society & Culture artistes entrepreneurship leisure motivational society business creators culture inspiration talks Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: E27: Ram Devineni - The power of comics to drive a social message

Next Episode: E29: Special Ep - Dr. Pavithra Venkatagopalan - All about COVID vaccines

When we want to catch up on news, there are countless sources at our disposal. But what about those who’re visually impaired? India is home to over 20% of the world’s blind population, yet other than the radio, there are no newspapers or magazines that can inform them about current affairs.

It’s this troubling thought that made Upasana Makati launch White Print, India’s first lifestyle magazine in Braille, in May 2013.

White Print became such a novel innovation that companies such as Coco Cola, Raymond, Tata Group, Mahindra ₹ Mahindra and others learnt how to advertise in Braille. For her remarkable feat, Upasana was presented the First Lady Award by the Women & Child Development Ministry of India (2018), and made it to Fortune India 40 Under 40 and Forbes India 30 Under 30 lists.

For more information about White Print, check out www.whiteprint.in

You can check out the Maharani Talks on Instagram at www.instagram.com/maharanitalks

MUSIC: Lights by Sappheiros https://soundcloud.com/sappheirosmusic