EP 194: Marketing + Sales with Consent, AI, Authenticity, and Humanity in Business with Rachel Allen

Summary

In this episode, Kimberly and Rachel discuss how Rachel discovered copywriting and turned it into a business. When many entrepreneurs feel uncomfortable with marketing and social media expectations around business, Rachel provides thoughtful solutions to authentically representing one’s own business, making meaningful professional relationships, and regulating our nervous systems while marketing. They also discuss how to use social media as a tool, using discernment when posting content, as well as the pluses and minuses of Artificial Intelligence. Last, they discuss remembering humility and humor both in social media and business, as well as our everyday lives.

Bio

Rachel Allen is the owner of Bolt from the Blue, a copywriting and marketing business that provides clients with services to best communicate their message to their audiences. Bolt from the Blue also offers a variety of trainings and workshops for professionals. Check out all that they provide in the link below.

What She Shares:

–Marketing and consent

–AI’s capabilities and limits

–Bringing authenticity into sales

–Remembering humanity and relationship in marketing

–Genuine social media content

–Building our world on and offline

What You’ll Hear:

–How Rachel began copywriting

–Body and mind in conflict

–Marketing and consent

–Reframing predator/prey mentality in marketing

–AI and human creativity

–AI cannot create

–Using AI for ideation and brainstorming

–No intellectual property rights over AI generated writing

–Current market trends in online business

–Thinking of clients as real human beings

–All copy is sales copy

–Bringing authenticity into sales

–Sales as generative not conversion therapy

–Relationship physics and marketing

–Quality over quantity in marketing everytime 

–Being genuinely interested in relationships with people 

–Referrals over endless content posting

–Being comfortable with ourselves as individuals before others

–Find ways you’re comfortable connecting with people

–Understanding own nervous system state and moving from there

–Posting content that feels good to you 

–Mistaking transparency for authenticity

–Sharing “minimum viable truths” in posting content

–Figuring out your genuine “YES”

–Remembering our social media algorithms as silos

–Buy in with novelty and stay in with empathy

–Hormones, marketing and empathy

–Feeling connected and really good, closing the hormonal loops

–Being responsible for consequences and outcome

–Building in live interactions amongst digital work

–Grounding in relationships in real time

–Staying humble and using humor

–Finding humanity and building world we want

Resources

Website: https://www.boltfromthebluecopywriting.com/

IG: @backfromthebluecopywriting