Seoul’s Musical Oasis — Cakeshop and Contra

Gabriel Joseph and his partner Samuel Swanson made a calculated bet five years ago to open their very own club in Seoul's uniquely diverse area known as Itaewon. Not content with the work they were putting in for other promoters, they approached their original venture Cakeshop with a sense of direction and purpose that, to this day has proven to be unwavering. Between the two, Sam is at the musical helm, bringing international artists alongside hand-selecting local acts. Gabe serves as his foil, bringing together a cohesive brand identity and helping shape the venues into international music destinations.

An opening in the building of Cakeshop allowed them to explore a second space, known as Contra. A decidedly more upscale approach to music and nightlife, if Cakeshop is the turnt-up little brother, Contra is the more mature, chill s

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