No Such Thing as Failure & Lessons Learned From Starting a Product-Based Business with Charming Sally & Snow Peak Cold Brew

This special edition episode is brought to you by EPICentre's Venture Women Program, featuring Penny Cardelli founder of Snow Peak Cold Brew and Lauren McReynolds & Tanis Jaques founders of Charming Sally!

Lauren and Tanis, two social golfers and fashion enthusiasts, met in the summer of 2019 at a Ladies’ s golf event.  Since then, they’ve golfed together every week and continuously discussed the lack of availability of feminine, flattering and functional golf clothing. As another golf season approached, they decided it was time to do something about it and, Charming Sally was born.

While designing their initial collection they also discovered how over consumerism and an increased use of synthetic fabrics has had a huge negative impact on the environment. Their mission is to offer the modern female golfer a more sustainable and ethical option in women’s golf apparel without the compromise of high style. Charming Sally is a fashion forward lifestyle brand supporting women on a path of discovery and connection with herself, people and the planet.

Snow Peak Cold Brew is a local beverage company that delivers fresh cold brew coffees and teas right to your door! We use local ingredients while remaining environmentally conscious to bring you the best product possible! We brew our coffee/tea for 24 hours to let the flavours shine through. In each bottle you can find local honey, simple ingredients, and a bold flavour to keep you energized for the whole day! We hope to be your favourite cold brew supplier!

We talk about:
- Starting up their product-based businesses
- The importance of listening to your audience & gaining feedback
- Building a community around your business 
- Marketing your product and building brand awareness
And much more!

EPICentre strives to build a more inclusive and innovative ecosystem to support women changemakers through the EPIC VentureWomen Program. This program provides female founders and co-founders the opportunity to explore their ideas, increase their entrepreneurial skills, and build a business that is future-proof.

Since late August, seven women-led ventures have been engaging in several workshops, networking events, team-building exercises, group discussions, mentor and advisory meetings, and more.

Join us on Thursday, December 9th for the VentureWomen Final Pitch Competition where each of the seven ventures will pitch their business idea to a panel of judges and LIVE audience. Three awards, sponsored by the Shibley Righton LLP, Lucas Imagine Fund, and Logic Executive Search & Workplace Solutions, will be available to the presenting teams:

Top Pitch Award: $3,000She Inspires Award: $1,000People’s Choice Award: $1,000The People’s Choice Award will be determined by the LIVE audience. A voting poll will be available after each team has presented for the audience to vote on their favourite pitch.

Register Now at:  https://us02web.zoom.us/webinar/register/WN_NzmYFOubSq-OPDltLaVPnQ 

Resources:

Charming Sally
Website: charmingsally.ca
Instagram: @charmingsally_

Snow Peak Cold Brew
Instagram: https://www.instagram.com/snowpeakcoldbrew/
Facebook: https://www.facebook.com/snowpeakcoldbrew/
Website: https://www.snowpeakcoldbrew.ca/

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