How to Master an Irresistible Newsworthy Pitch to get Booked by the Media & Leverage it in Your Business with Jennifer Singh of She’s Newsworthy Media
Made it Happen
English - June 28, 2022 11:24 - 47 minutes - 38.6 MBEntrepreneurship Business business entrepreneurship female entrepreneur starting a business entrepreneur startup how to inspirational storytelling Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
This week's episode is featuring Jennifer Singh, founder of She’s Newsworthy Media. Jeniffer is a former TV reporter turned entrepreneur, speaker and CEO of She’s Newsworthy Media. Before entrepreneurship, Jennifer worked in the Canadian media industry for over 15 years as a reporter, producer and writer for CTV, CBC, Global and CP24.
She has been featured in the Globe and Mail, Toronto Star, Global News, CTV speaking and The Social speaking about imposter syndrome, women in business and the need for more inclusive marketing. Jennifer was also featured in a national campaign for International Women’s Day in partnership with Mercedes-Benz Canada and Pink Tartan.
She’s Newsworthy Media was founded to help amplify the voices of women in the media because their expertise is underrepresented. The company is now Canada’s go-to resource for women entrepreneurs who want to get massive exposure for their businesses on TV. The company has helped over 60 women entrepreneurs land media spots on the most popular Canadian TV shows including The Social, Cityline, CP24 Breakfast, Global News Morning and Your Morning.
We discuss how Jennifer first got into the media industry & all the ups and downs that go on behind the scenes, the lack of representation in media and how she’s working to change this by redefining PR, key tips & insights on how to actually get picked up by media outlets, and much more.
Listen in to learn about:
How to craft a newsworthy pitch that will actually get picked up by the media
The key number of media outlets you should be sending your pitch to and how they determine this
One common mistake made when doing PR as a business owner that will surprise you
How to really utilize your earned media for your business & turn it into profit
Resources:
Profit First Book: https://amzn.to/3A9JaHL
Website: https://www.shesnewsworthy.com/
Instagram: https://www.instagram.com/shesnewsworthy/
Waitlist for our signature PR program: https://www.shesnewsworthy.com/mediasuccess
Our media pitch template: https://www.shesnewsworthy.com/mediapitchtemplate
Newest resource, 20 media to pitch for maximum exposure: resources.shesnewsworthy.com/media
She's Newsworthy Media Coaching: Media Success Coaching
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