From Stock Market to Secondhand: Expanding Internationally and Building Sustainability with Lux Second Chance

This week's episode is featuring  Diana Nguyen of Lux Second Chance!
 
Diana is a former trader/analyst who now curates luxury goods from US, Canada and France.

When Diana’s banking career took her overseas to Asia, she discovered her love for designer luxury goods. Diana quickly noticed that the pre-loved consignment market in Asia was far more advanced compared to North American markets.  When she returned to Toronto, she decided to launch Lux Second Chance by selling 23 of her own handbags and applied the same knowledge of the stock market to secondhand -- buy and sell wisely. 

Lux Second Chance brings the world’s best pre-loved designer luxury goods into the palm of your hands. Lux Second Chance source and curate beautiful collections of high-end brands, featuring both timeless classics, and trendy, in-the-moment items – many of which are not available in North American markets. Some rare pieces even come from private sales, having never been available on retail shelves. From only the most discerning, reputable, and prestigious consignment shops from London, Paris, New York, and other designer-obsessed cities, right to your front door.

We talk about:
- Transitioning from the banking world to being an entrepreneur and how it wasn't the 'slow-paced' path she thought it would be
- Some background on fast fashion and how her company works towards sustainability
- Expanding her business to a new country each year and how she has managed this growth
- How people can shop second-hand wisely and what to look for
- What marketing tactic she used to really get 'over the hump'
- Putting processes in place and setting up her business for longevity
And more!

Resources
luxsecondchance.com/
www.instagram.com/luxsecondchance/

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www.elevatepodcastco.com/

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