The Sweet Story of a Connecticut Cupcake Business with Carrie Carella, NoRA Cupcake Company

Made in America with Ari Santiago

English - May 03, 2022 08:00 - 41 minutes - 75.1 MB - ★★★★★ - 50 ratings
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Previous Episode: Why the 'You've Got Mail' Feeling is Here to Stay with Michele Etzel, National Graphics

Next Episode: How a Tool Box Can Leave An Everlasting Impression with Alan Ortner, Sirois Tool

This week we are welcoming Carrie Carella, Owner of NoRA Cupcake Company, into the Made in America spotlight!

Carrie and Ari talk about her journey into the cupcake world, how she thinks about maintaining quality control, and how business connections can help improve mass production techniques.

Carrie also discusses how she thinks about their go to market strategy and how social media has had a big impact on their success. Experimentation, partnership, communication, and branding, are just a few things that have boosted up this cupcake shop!

Carrie Carella, Owner, NoRA Cupcake Company
NoRA's Website: https://www.noracupcake.com/
NoRA's Facebook: https://www.facebook.com/noracupcakeco
NoRA's Instagram: https://www.instagram.com/noracupcakeco/?hl=en
Carrie's LinkedIn: https://www.linkedin.com/in/carrie-carella-05139114/

Ari Santiago, CEO, CompassMSP
Company Website: https://compassmsp.com/
Company Facebook: https://www.facebook.com/MadeinAmericaPodcast
Company LinkedIn: https://www.linkedin.com/company/made-in-america-podcast-with-ari
Company YouTube: https://youtube.com/c/MadeinAmericaPodcastwithAri
Ari's LinkedIn: https://www.linkedin.com/in/asantiago104/

Podcast produced by Miceli Productions: https://miceliproductions.com/