R.T. Custer is Made to Make History

RT says it himself, he wasn’t a ‘watch guy’ until he started a watch company. He likes to solve problems, and loves a good story. With Vortic Watches his team is able to preserve American history by collect and restoring pocket watches that are decades old creating something new with them.

- Episode Summary -
In some ways RT is pushing against the norms of culture today which looks for something new, something digital, and something quick. With Vortic, he is being intentional on finding pocket watches that tell a story, building one watch per day, and getting them on the wrists of people that appreciate being a part of history. This episode isn’t all about watches though, this is about how to build a thriving physical-product-based business in a fast-paced digital world.

- Why You’ll Care -
RT is living through all the ups and downs of entrepreneurship, and with an attitude of ‘just going for it and seeing what happens’ he and his team have built a rapidly growing company that is serving a niche market with a brilliant product. If you have any interest in starting a business, or watches, or creating a product and learning how to market it well - you’re going to love this conversation.

RT Custer is the co-founder and CEO of Vortic Watch Company, which is "preserving and enhancing the legacy of manufacturing excellence in America,” one pocket watch at a time. Vortic restores old pocket watches, turning them into high-end, exclusive wristwatches, with a story behind every one.

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So you see there is a problem out there, should you step up to solve it?

How do you expand and grow a physical product company in today’s digital world?

Who are the most important people to get around you when you’re starting to build something?

RT says it himself, he wasn’t a ‘watch guy’ until he started a watch company. He likes to solve problems, and loves a good story. With Vortic Watches his team is able to preserve American history by collecting and restoring pocket watches that are decades old creating something new with them.

In some ways RT is pushing against the norms of culture today which looks for something new, something digital, and something quick. With Vortic, he is being intentional on finding pocket watches that tell a story, building one watch per day, and getting them on the wrists of people that appreciate being a part of history. This episode isn’t all about watches though, this is about how to build a thriving physical-product-based business in a fast-paced digital world.

RT is living through all the ups and downs of entrepreneurship, and with an attitude of ‘just going for it and seeing what happens’ he and his team have built a rapidly growing company that is serving a niche market with a brilliant product. If you have any interest in starting a business, or watches, or creating a product and learning how to market it well - you’re going to love this conversation.