E3: Twice the Health: How to be a genuine influencer

Emily and Hannah from Twice the Health (the fitness and adventure blog) join Mad Influence to talk about the responsibility of having 65,000 followers on instagram including some notable names like Joe Wicks. We talk about inspiring people to take on challenges ranging from 10kms to ultra marathons around the world. We discuss the pressure to say the right thing and frustrations when some influencers aren’t genuine with product endorsements.  We cover the highs and lows covid-19 has brought to the industry, how to manage the pressure to be positive online, and coping when things don’t go 100% to plan. We also reminisce about the best and worst types of brand deals and how it really feels to be an exclusively adidas sponsored athlete and a lululemon ambassador. Warning: you may find yourself signing up to an Iron Man or 250km in the Wadi Rum Desert after listening to this episode!

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You can find out more about Twice the Health at www.twicethehealth.com or follow them at @twicethehealth on Facebook, Instagram and Twitter.

You can follow Mad Influence on Twitter at @madinfluencepod and follow Helen Saul on LinkedIn at linkedin.com/in/helensaul/

Thank you very much to our mutual friend Ellie Purvis for putting us in touch for this episode which we recorded remotely. The music for Mad Influence comes from Joseph McDade.

If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow.