E18: Katie Martell on what happens when social movements and brands collide

Katie Martell, speaker, writer, documentary maker, and marketing expert, joins Mad Influence to talk about what happens when social movements and brands collide. We talk about how Katie carved out her career by being brutally honest, and as ready to critique the marketing industry as to champion it. We talk about the difference between genuine allyship versus co-opting a movement for a brand’s own gain. We discuss which brands miss the point, and which ones do it well. We also talk about the power of consumer activism, why you should never reduce an important movement to a hashtag, and deliberate some real world examples of both barriers and opportunities for change.

If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow.

Key topics

Woke-washing

Consumer activism

Brands and purpose

LGBTQ+

Black Lives Matter

Feminism

Workers rights and facial recognition software

Allyship

Employee branding

Diversity and inclusion

Where to find us

Guest: linkedin.com/in/katiemartell/ @KatieMartell on Twitter and katie-martell.com

Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/

This episode was recorded remotely with music by Joseph McDade