08-02-2023 Integrated Mortgage Technology Ecosystem With Mike Russell Of Total Expert

Total Expert is paving the way for an integrated mortgage technology ecosystem that empowers lenders to thrive while revolutionizing how we connect, engage, and serve customers. In this episode, our special guest is Mike Russell of Total Expert, a leading provider of integrated mortgage technology solutions. Today, Mike shares how Total Expert is revolutionizing the industry by seamlessly integrating various technologies and creating a comprehensive ecosystem for mortgage lenders. Mike highlights the importance of leveraging data and customer intelligence to enhance the borrower experience, drive engagement, and ultimately reduce churn. With Total Expert's purpose-built platform, lenders can personalize their communications, automate processes, and provide a differentiated borrower experience that sets them apart. Mike also explores the five Ds—diamonds, diapers, degree, death, and divorce—and how Total Expert's expert content team has created tailored journeys for each life event, leveraging triggers to initiate personalized interactions. Join us in unraveling the potential of integrated mortgage technology ecosystems and how they are shaping the future of the industry.