434. The Power of Copywriting: How to Write Copy That Sells with Alex Cattoni
Luscious Hustle
English - July 15, 2022 09:00 - 53 minutes - 73.9 MB - ★★★★★ - 92 ratingsEntrepreneurship Business Religion & Spirituality Spirituality health wellness fitness entrepreneur entrepreneurship business marketing selfhelp finance leadership Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 433. How to Create New Growth in Your Business (and Get Out of a Plateau) Using Human Design
Next Episode: 435. 4 Big Lies We Tell Ourselves About Entrepreneurship
Alex Cattoni is the founder of The Copy Posse, a boutique agency, online academy and now 100,000+ strong global crew of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording.
In this episode:
[3:50] Why every business needs copywriting. [10:30] 3 Tips to hook your audience’s attention. [15:00] Copywriting versus content writing. [18:20] Alex’s entrepreneurial journey + mission. [25:45] How the world of copywriting is changing. [31:00] Douchey copywriting vs. trauma informed marketing. [40:00] Direct response marketing vs. Brand-building.
Connect with Alex @copyposse. Find her work at CopyPosse.com