428. The Age of Influencer Marketing: Creating Diversity & Inclusion in Personal Brand Building with Pamela Zapata
Luscious Hustle
English - June 24, 2022 09:00 - 43 minutes - 59.8 MB - ★★★★★ - 92 ratingsEntrepreneurship Business Religion & Spirituality Spirituality health wellness fitness entrepreneur entrepreneurship business marketing selfhelp finance leadership Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 427. Worthy of Wealth: How to Heal & Make Money at the Same Time
Pamela Zapata is a NYC-based talent and marketing executive who founded Society 18, a bicoastal influencer marketing and management agency that focuses on multicultural creators.
Society 18 represents over 30 influencers and has helped them sign a collective 850 campaigns with brands including Sephora, Nordstrom, Prada and Disney.
She skillfully guides clients through the complexities involved with brand partnerships, while also focusing on personal brand building, channel growth and optimization, and new business.
[2:00] Influencer marketing, etc. [6:00] Pamela’s entrepreneurial journey to launching Society 18. [9:00] On supporting influencers to monetize and own their power. [11:15] The rise of influencer marketing and why we love it. [15:30] What makes an influencer versus ‘micro’ influencer. [19:30] Trends in marketing, branding, entertainment, and media. [22:40] Diversity and inclusivity. [28:00] Pushing creative edges. [32:30] The truth of burn out for influencers. [38:00] Imposter syndrome and feminine leadership.Connect with Pamela @pamelazapata @societyeighteen
Find her work at Society18 & PamelaZapata.com