How many times a day do you open your phone? In this episode, we talk about how jarring it was to figure out the answer to that question and how niching down can cut down on that time! When we niche down - we know precisely who "our person" is, which leads to a more luscious use of our time. We don't need to throw spaghetti at the wall, we know EXACTLY what will stick and land on our ideal client's hearts!