Creating Your Vision, Mission, Values And Aligning Everything Your Organization Does To Them

In this episode we talk with Ian Evenstar, founder of UNINCORPORATED, the nation's #1 higher education agency, about the importance of crafting your vision, mission, and values for your organization and aligning them in everything that takes place in the organization.  

During our time together we discuss :

The difference between a Vision and a Mission Statement, and how to create them.Setting and selecting your organization's ValuesTechniques to ensure your Vision, Mission and Values, aren't just words on a wall How to get everyone in your organization demonstrating and living the brand.Recognizing when it's time to change or evolve the brand.

For more from Ian, check out this free workbook to help you with 

Writing a Mission Statement that "ADDS" valueBuilding a Vision Statement that truly mattersCreating meaningful Brand ValuesOrganizing your Brand TouchpointsIdentifying your Brand Non-Negotiables