The Heart of Marketing You with Erica Castner

Discover Your Speaking Path - Episode 154

Whether you're a seasoned speaker looking to enhance your skills, or an aspiring speaker taking your first steps into the spotlight, this episode is packed with valuable insights to help you discover your speaking journey. Host Erica Castner shares her own experiences and lessons learned along her speaking path, including the importance of defining your speaking path and clarifying your speaking goals. She also emphasizes the need to identify your ideal expertise and provides tips on brain...

Increasing Your Visibility in a Crowded Market - Episode 153

In this episode, we are diving deep into a topic that is relevant to so many of my clients - increasing your visibility in a crowded market. We all know how challenging it can be to stand out when there are so many others in our industry doing the same thing. But fear not, my friend, because I have some incredible strategies and insights to help you shine among the competition. Throughout this episode, I will be sharing a list of tried and tested tactics that you can implement to boost you...

How Emotional Intelligence Impacts Your Marketing Efforts - Episode 152

If you want to improve your connection with your audience, your emotional intelligence level impacts your marketing efforts. In this episode, we uncover the power of emotional intelligence in building meaningful connections with your audience and fostering authentic relationships. Emotional intelligence, often called EQ, plays a significant role in marketing. It encompasses recognizing, understanding, and managing emotions in ourselves and others. By harnessing emotional intelligence, we c...

Gaining Confidence In Your Marketing Abilities - Episode 151

If you want additional tips to help you gain more confidence in your marketing abilities, you're in the right spot. This episode reveals strategies to boost self-confidence and unleash your marketing potential.   Self-confidence is the cornerstone of success in any field, and marketing is no exception. It's the belief in your abilities, value, and worthiness of achieving your goals. Overcoming limiting beliefs, those thoughts that hold us back is essential for unleashing your true potent...

Foundation of Being a Great Marketer - Episode 150

The foundation of being a great marketer stems from the connection between personal growth and marketing success. So often, we think the only thing that improves our marketing abilities is knowing all the tactics. Although "tactics" help, there are a few other qualities you need to have to connect with your audience and make you more "marketable" as a service provider. Here are a few practical tips to get you started: Start seeking more opportunities to market yourself - This doesn't mean...

Where to Find Quality Strategic Partnerships - Episode 149

In this episode of "The Heart of Marketing You," we explore the world of strategic partnerships and uncover where to find people you want to align with professionally. This is one of my favorite topics to discuss as your business growth depends on who knows you and how you can tap into the power of those connections.  Once you know who you're looking to connect with, plenty of channels exist to find them. This episode will teach you how these channels can lead to powerful partnerships that...

Making the Most Out of Your Networking Events - Episode 148

In this episode, I'll share how to make the most out of your networking opportunities. Whether you're a seasoned networker or new to the scene, these strategies will help you elevate your networking game and make valuable connections. As you listen, some of this advice may sound counter-intuitive. However, if you stick with me to the end, these tips on how to make the most of your networking events will make more sense. Here's what you'll learn in this episode, "Making the Most Out of Your...

Five Ways to Market Yourself for Free

In this episode, we discuss five ways to market yourself for free. Whether you're an entrepreneur, freelancer, or business owner, these strategies will help you reach new audiences and establish yourself as a thought leader in your industry. Although some of these strategies might seem like ones you've heard of before, I caution you to listen to this episode with a fresh perspective.  As you listen to the episode, consider the ONE strategy you'll use to promote your expertise for free rath...

How to Get Out of Your Head in Your Marketing Efforts

If you get in your head with your marketing efforts, this episode is for you. In addition to launching a new podcast episode, I am excited to share that were are rebooting the show with a new name, "The Heart of Marketing You". One of the major reasons we are renaming the show is that as much as "tactics" are important for your marketing goals, you'll get better results when you are authentic and can show your ideal clients that you care about their success. And, to get us started on a sol...

Expanding Your Brand Without Breaking the Bank - Voices of Impact - Episode 145

If you're looking for ways to expand your brand awareness without breaking the bank, this "Voices of Impact" episode is for you. No matter where you are in your business-building journey, you can implement each of the tips I share in this episode starting today. Here are a few highlights I cover in this episode titled "Expanding Your Brand Without Breaking the Bank": How to identify other professionals who are already marketing to your ideal clients so that you can leverage each other's a...

How to Identify and Overcome the Barriers Holding You Back - Episode 144 - Voices of Impact

In this episode, we will explore how to identify and overcome the barriers holding you back, especially those related to self-limiting beliefs. We will discuss how to identify these beliefs and provide actionable steps to overcome them. Self-limiting beliefs can be a significant obstacle to achieving your goals and living your best life. By recognizing and overcoming these beliefs, you can break free from the barriers holding you back and live a more fulfilling life. Here are the viewpoint...

How to Stop Overthinking Your Professional Decisions

In this episode, Erica discusses how to stop overthinking your biggest professional decisions and how to get more clarity on what's most important in achieving your goals. She also shares a few takeaways and examples she learned during a recent panel discussion she moderated for Dress for Success SW Florida.  Here are a few talking points discussed in this “Voices of Impact” episode: What are the root causes of overthinking? Why your overthinking tendencies are keeping you stuck How t...

Capture Leads with Your Speaking and Content Marketing Efforts – Episode 142

In today's episode, we'll discuss getting more people into your sales funnel through speaking opportunities. If you want to expand your reach, there's no better way to get out there and share your message with a broader audience. But how do you tailor your presentation so that your audience goes from "listener" to "quality lead"? We'll be sharing tips and techniques for crafting a compelling personal branding message that resonates with your audience and helps you capture those valuable lead...

Overcoming Your Visibility Fears – Episode 141

In this episode, we'll discuss the fears that often hold us back from fully embracing our brand message and being more visible. Whether it's fear of criticism, failure, or fear of the unknown, we'll discuss strategies for overcoming these fears and stepping into the spotlight with confidence. Get ready to take some actionable steps toward being more visible and making a more profound impact with your expertise. Here are a few talking points discussed in this "Voices of Impact" episode: Th...

Crafting Your Authentic Message – Episode 140

In this episode, we're talking about crafting an authentic personal brand message that resonates with your audience and helps you stand out in a crowded market. Whether you're a solopreneur, business owner, or aspiring leader, having a clear and compelling personal brand message is crucial to building trust, credibility, and influence. You'll also learn practical tips for creating and communicating your message in a way that feels like your personality. Here are a few talking points discus...

Get Others to Share Your Message and Sing Your Praises - Episode 139

In this episode, we'll discuss getting other professionals to share your brand's message with their audience. Getting other people to spread the word about your brand can be a powerful way to reach new audiences and increase your visibility. We'll explore some strategies for building relationships and partnerships with other professionals and some collaboration ideas. Here are a few talking points discussed in this "Voices of Impact" episode: Determine which industries complement yours an...

Determine Your "It" Factor with Erica Castner - Episode 138

In this episode, we'll explore how to identify your personal brand's "it" factor and use it to your advantage in your career and personal life. Your brand is the unique combination of qualities, skills, and experiences that make you who you are, and it's an essential aspect of how you present yourself to the world. Your personal brand's "it factor" is something special that sets you apart and makes you memorable. It makes you stand out in a crowded market and helps you connect with your audi...

Elevate Your Visibility & Build Your Audience with Erica Castner – Episode 137

We have some exciting news to share about our podcast's upcoming season. After receiving feedback from many of you, we have decided to shift the focus of the "Voices of Impact" Podcast. Starting with our next season, we will be focusing on helping our listeners get more sales and build an audience through speaking opportunities. To kick off the new season, Erica has recorded a mini-series called "The Ultimate Guide to Elevate Your Visibility & Build an Audience”. This five-part series will...

How to Crush Your Bold Goals with Sara Mayer

Got a bold goal you want to "crush"? In this "Voices of Impact" episode, I  chat with Sara Mayer, the owner, and creator of Sara Mayer Consulting. Sara is your go-to expert on organizing your hectic days, weeks, and months into manageable, and functional chunks of work. She’s also the host of the Bold Goal Crusher Podcast. The main points Sara wants you to get from our conversation: Schedule time on your calendar every week to work toward your objectives, especially if they are challeng...

What to Consider Before You Apply to be a Speaker

In this episode, Erica shares what to consider before you apply to be a speaker. Although they are simple steps, They can make or break whether or not you land in-person or online speaking opportunities.

Leverage Your In-Person and Online Presence

Build Your Audience Beyond Your Backyard

Want to build your audience beyond your local market? In this episode, Erica Castner shares four simple ideas to support your audience-building efforts.

How to Grow Your Online Presence

In this episode, I share four strategies to help you grow your online presence. You'll learn how to: Get more reach with your content creation efforts Bridge the gap between your in-person and online presence efforts Elevate your online presence, even if you're not creating content Leverage other people's wisdom in order to achieve your business growth goals faster Resource mention: Speakers & Podcasters Collaborate Community - Connect, collaborate, and create content with others...

Why your marketing efforts are falling flat and what to do instead

Do you feel like your marketing efforts are falling flat? If so, this episode is for you. I am going to share the top five mistakes most on-line experts and service providers do that keep them from achieving the sales and revenue results they want for their business. In this episode, you will also hear about how to fix these mistakes. Want to dive deeper into this topic? I've included a special invitation to join my mentor, James Wedmore for his next "Nail Your Niche" workshop. Learn more ab...

Why Your Marketing Efforts are Falling Flat and What to do Instead

Do you feel like your marketing efforts are falling flat? If so, this episode is for you. I am going to share the top five mistakes most on-line experts and service providers do that keep them from achieving the sales and revenue results they want for their business. In this episode, you will also hear about how to fix these mistakes. Want to dive deeper into this topic? I've included a special invitation to join my mentor, James Wedmore for his next "Nail Your Niche" workshop. Learn more ab...

Navigating LIfe’s Plot Twists with Tracie Root - Episode 130

There’s a pretty good chance you are trying to navigate all of life’s plot twists. My guest in the episode, Tracie Root, wants to help you with this. She said goodbye to corporate America and found her new calling in the coaching world after a personal family tragedy. Now, Tracie serves women ready to transition in her impactful group coaching programs and in The Gather Community, so they can be BOLD in life and business!

Letting Go of Guilt as a Professional Mom with Daniela Wolfe - Episode 129

Are you a working mom who feels guilty for your professional goals? If so, this episode is for you. In this episode, I chat with Daniela Wolfe. She helps working moms ditch the guilt and overwhelm, productively manage daily tasks with ease, and create time for self-care every day. She has been a Licensed Master Social Worker for twenty-six years, focused on self-care, stress management skills, mindfulness, relationships, parenting, and managing all the chaos of life. She is also a working mo...

Creating Habits That Support the Results You Want with Lesley Logan - Episode 128

Are you struggling to get the results you want in your business or life? If so, it might be because your current habits don't support your goals. In this episode, I chat with Lesley Logan, a certified Pilates teacher, habits & mindset coach, founder of OnlinePilatesClasses.com. Teaching since 2008, she has run multiple studios, has trained hundreds of people to become teachers themselves, and has taught thousands of students. When not teaching, she’s hosting her podcast, “Be It Till You See ...

Turn Your Passion into a Sustainable Business with Jan Ditchfield - Episode 127

Want to turn a passion project into a sustainable business? If so, this episode is for you. In this episode, I chat with Jan Ditchfield. She is an award-winning social entrepreneur and business educator. With over 20-years of experience in business development, marketing and operations, Jan built her career helping businesses to thrive.  She now teaches purpose-driven women the proven strategies to start or grow a small business of impact – and how to market and run it so they can transfor...

The Emergent Mindset: Four perspective shifts for leaders to evolve with Dr. Ciela Hartanov - Episode 126

According to our guest for this episode, Dr. Ciela Hartanov, the key to leaders evolving faster is by adapting four perspective shifts to help them develop an emergent mindset.  Ciela has a research background in Culture and Human Behavior and has applied her knowledge of human behavior to organizations for almost two decades. She currently runs humcollective, a boutique strategy and innovation firm that helps companies, executives, and teams make sense of the forces shaping the future and...

The Key to Creating True Intimacy...and it's Not Just About Sex with Liza Carden - Episode 125

If you are wanting to create true intimacy in your marriage or partnership, this episode is for you. In this episode, I chat with Liza Carden. She is the founder of Liza Carden coaching and also LG Howard & Company Salon. In her coaching business, she helps female entrepreneurs reconnect with their spouses and discover true intimacy in their marriage.

How to Navigate A Custody Case Like a Warrior with Reneé Rodriguez - Episode 124

If you or someone you know is going through a custody case, this is the episode to listen to. In this episode, I chat with Reneé Rodriguez. She has helped women win physical and legal custody by teaching them how to go into court with a "noble warrior" approach and showing the family court they are the healthier parent. A coach for 25 years, she has trained to become an expert in Narcissistic Personality Disorder and Domestic Violence Advocacy to help mothers deal with cruel co-parents.

How to Recognize and Heal from Self-Betrayal with Lora Cheadle - Episode 123

Do you feel burned out more often than not? If so, you might actually feel that way because you’re feeling guilty from your own self-betrayal. Want to know how to recognize (and heal) from self-betrayal? In this episode, I chat with Lora Cheadle. She shows women how to move beyond soothing the symptoms of burnout and resolve the root cause, which is oftentimes betrayal. She shows individuals and teams how to break free from burnout to create meaning and satisfaction both personally and profe...

How to Find Your Ideal Clients with Katlynn Pyatt - Episode 122

Katlynn is the host of the Start Marketing podcast, a former plant killer and killer marketing strategist. She's all about making marketing more accessible and actionable for small businesses. She has a wonderfully handy husband, three energetic children, two cats, and a dog.

Debunking the Time Management Myth with Hanifa Barnes - Episode 121

Hanifa Barnes, Esq., MBA is a time management coach and educator with 15+ years of leadership experience helping conscious professionals to manage their time using deliberate and actionable strategies. As a wife and mother of four, the former professional actor turned education executive, developed a 4% strategy to give her clients access to lifelong techniques to transform their relationship with time.

Importance of Clearing Physical Clutter with Julie Coraccio - Episode 120

Julie Coraccio is an award-winning professional life, and end of life, organizer, certified life coach, and professional declutterer. She is passionate about supporting people in clearing clutter in all areas of their lives; getting organized, and becoming more mindful and aware. She hosts the popular podcast, "Clear Your Clutter Inside & Out" and is the author of 15 books.

Relationship Habits to Improve Your Marriage with Cheri Timko - Episode 119

Cheri Timko is a Relationship Coach who helps women deepen their connection with their current partner so they can have the relationship they long for. She has been happily married for 20 years. She is a veteran psychotherapist and homeschool mom to three teenage daughters.

Relationship Habits to Improve Your Marriage with Cheri Timko - Episode 119

Cheri Timko is a Relationship Coach who helps women deepen their connection with their current partner so they can have the relationship they long for. She has been happily married for 20 years. She is a veteran psychotherapist and homeschool mom to three teenage daughters.

3 Sneaky Ways you Self Sabotage with Kari Davis - Episode 118

Kari Turner Davis is founder of thewellteam.com and a certified Holistic Life Coach and an essential oils educator.  Kari is passionate about empowering women with the tools they need to find freedom while embracing the idea of a natural and non-toxic lifestyle in their products and mindset.  Kari and her husband, Bobby, live in Naples, Florida with their combined five children.

Building Global Impact Through Platforms of High-Leverage Visibility with Chesline Pierre-Paul - Episode 117

Chesline Pierre-Paul is a multi-award-winning global impact expert and executive coach. They help C-suites & world leaders wake up to freedom by leading purpose-driven lives & careers in and out of corporate. They work with mission-driven global brands & high-level executives and help them double growth and revenue within 12 months flat.

Building Global Impact Through Platforms of High-Leverage Visibility with Chesline Pierre-Paul - Episode 117

Chesline Pierre-Paul is a multi-award-winning global impact expert and executive coach. They help C-suites & world leaders wake up to freedom by leading purpose-driven lives & careers in and out of corporate. They work with mission-driven global brands & high-level executives and help them double growth and revenue within 12 months flat.

Conquer Your Cravings with Jillian Lama - Episode 116

Jillian Lama is a certified life and weight loss coach and creator of the Body You Crave Method. She teaches high caliber women how to end emotional eating and stop hating their bodies, so that they can lose weight and easily maintain it, eating the foods they LOVE.

How to Attract Clients Through Email with Samantha Miles - Episode 115

Samantha Miles, founder of Catchiest Copy, is a copywriting expert for personal brands who want to make sales by just being and sounding like themselves. Samantha is a former stand-up comic who has opened for Margaret Cho and Jimmy Carr and uses her comedy writing skills for copy that gets laughs and clients to line up to work with you.

How to Be a Rockstar Podcast Guest with Erica Castner

Building a Supportive Community with Alina Boyte - Episode 113

Alina Boyte is the founder and CEO of the Changemaker Institute and a tenured law professor at Mississippi College School of Law. Established entrepreneurs hire her to reveal the hidden impact in their business so they can pursue a social impact mission and be still profitable. She helps them create, build, and launch sustainable social impact businesses they love.

Holistic Wealth with Keisha Blair - Episode 112

Keisha Blair is the award-winning, international bestselling author of Holistic Wealth: 32 Life Lessons to Help You Find Purpose, Prosperity, and Happiness. She is the Founder of the Institute on Holistic Wealth and her work has been featured in the New York Times, Real Simple Magazine, Forbes, the Harvard Business Review, Essence Magazine, just to name a few. Keisha is also the host of the Holistic Wealth podcast. 

How to Break Free From Stress and Anxiety Naturally with Dr. Alice Fong - Episode 111

Want to break free from stress and anxiety naturally? In this masterclass episode, I have invited Dr. Alice Fong is a naturopathic doctor and founder of Amour de Soi Wellness. She helps busy professionals break free from stress, anxiety, and burnout naturally so they can live happier, healthier, and more fulfilled without sacrificing performance using a 5-step holistic approach called the AMOUR System.

Courage to Be What You Want to Be with Terri-Ann Richards - Episode 110

Want to have more courage to be what you want to be? In this masterclass episode, I have invited Terri-Ann Richards, a 16+ year serial entrepreneur who has built six-figure businesses, bought, sold, and partnered in more than eight companies, all while raising two beautiful children.

Improving Your “Closing Rates” in Sales with Alice Shikina - Episode 109

Want to improve your closing rate in your sales efforts? In this masterclass episode, I have invited Alice Shikina, an international speaker, author of "Negotiating with Your Kids", mediator and negotiation coach. She loves to empower female entrepreneurs by practicing their negotiation skills and seeing the opportunities where they can negotiate. In her free time, she enjoys hiking and spending time with her two boys.

Leverage Your Professional Strengths with Jodi Henson - Episode 108

In this episode, we have invited Jodi Henson. Jodi Henson is a business consultant and entrepreneur who lives in north Florida with her husband. She works with small businesses and aspiring business owners to help them develop and grow their businesses, overcome obstacles, and achieve their goals. Today, Jodi will talk about her work in helping small businesses, impacting them as she helps them grow and succeed.