Offense vs Defense: How The Sill doubled down on its strengths to survive COVID
Loose Threads — Inside the new consumer economy
English - May 21, 2020 19:05 - 22 minutes - 21 MB - ★★★★★ - 68 ratingsBusiness consumer fashion retail commerce beauty cpg consumer goods founders ceo interview retail stores Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Offense vs Defense: How Jenni Kayne rebuilt momentum in a time of crisis
#152. In our latest episode of Offense vs Defense we talk with Eliza Blank, the founder of The Sill, a modern plant company. We discussed how the brand is approaching advertising, customer communication, and what changes will remain once life is back to normal.