Loose Threads — Inside the new consumer economy artwork

Offense vs Defense: How GREATS is doubling down on high-touch digital

Loose Threads — Inside the new consumer economy

English - June 25, 2020 19:15 - 27 minutes - 25.7 MB - ★★★★★ - 68 ratings
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Previous Episode: Offense vs Defense: How Minibar helped power online alcohol sales during COVID

#154. In our latest episode of Offense vs Defense we talk with Ryan Babenzien, CEO of GREATS, which makes timeless sneakers for men and women. We discussed how the brand is doubling down on digital at the expense of wholesale and retail and where it goes from here in this new world.

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