Creating a Shopping Street on the Internet — with Chris Morton of Lyst
Loose Threads — Inside the new consumer economy
English - August 09, 2016 01:53 - 47 minutes - 43.2 MB - ★★★★★ - 68 ratingsBusiness consumer fashion retail commerce beauty cpg consumer goods founders ceo interview retail stores Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On the sixth episode of the Loose Threads Podcast, I talk with Chris Morton, the founder of Lyst, the fashion platform that acts as a shopping street on the internet. We talked about Chris' previous career as an investor; how Lyst was started and how it turned into the platform it is today; where the fashion industry is going; the underutilized value of returns and how brands can use them to incite more customer loyalty; where Amazon is taking over and brands should stay away; why he started Lyst in London and not in San Francisco or New York; the powers and pitfalls of fulfilling orders from stores and the real estate implications of doing so; the opportunities for mixing data and human-driven curation to provide the best experience; and what luxury brands need to do to build digital cultures to survive in this endlessly dynamic age. — Show Notes — Lyst.com The Facebook of Ecommerce http://ben-evans.com/benedictevans/2016/7/6/the-facebook-of-ecommerce — About Loose Threads — Inside the fashion industry and what's next for ecommerce, by Richie Siegel. loosethreads.xyz Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadsxyz