Episode 10: Omnichannel (actually) Unlocked

Fobi Insider

English - March 25, 2021 10:00 - 24 minutes - 16.7 MB
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Previous Episode: Closing the Loop

Next Episode: Episode 11: Deep Dive: Passcreator

When Ian Cameron led global marketing and brand sponsorships for Epson, trying to determine what each customer bought across Epson's myriad sales channels was an immense challenge that had no good solution.

As Fobi's new Vice President of Marketing, Ian confides that Fobi's Device is precisely what major brands like Epson need to connect fragmented sales data from various online + in-store channels - and reveal how much value each customer actually generates.

On this week's episode of the Fobi Experience, we talk to Ian about his time at Epson, and why he thinks Fobi's technology will finally unlock true omnichannel marketing for operators in the Hospitality, Sports, and Retail sectors respectively.

Read the full transcript for Episode 10