Long Tail Success
14 episodes - English - Latest episode: over 3 years ago -Creating content is hard. Getting people to notice... even harder. On this show we learn from top experts how to level up our "know, like, trust" factor and take our influence to the next level.
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Episodes
Growing a Successful Email List with Jennie Wright
September 15, 2020 14:00 - 37 minutes - 25.9 MBWe all know we should have an email list. But most of us wait too long to get started. And even when we do start, we often don't know how to nurture and grow this powerful asset to our business. In this episode Jennie Wright helps us understand why we need to "own" our list ourselves so social media can't take it away. It happens. She also digs into the best ways to get started as well as how we can take care of those people to keep them engaged and excited to hear from us.
Booking your Dream Guests with Brett Allan
September 08, 2020 04:00 - 36 minutes - 24.9 MBMany of us dream of getting a specific guest on our show. But not all guests are easy to book. Many of them are big names or have gatekeepers preventing us from landing the interview. Brett Allan has become an expert in this area. For a number of episodes now Brett has found a celebrity sweet spot for his podcast. He's had multiple big names you'd recognize as his guest. In this episode he breaks down how you can do the very same thing.
Break Free from Comparanoia and Imposter Syndrome with Larry Roberts
September 01, 2020 04:00 - 46 minutes - 31.7 MBComparing ourselves to others is very real. We're constantly shown all the "wins" of our peers as they share on social media. What we don't see is their struggle. We don't have the benefit of seeing they're human just like us. They have fears and doubts too. We all do. But we often see others successes and focus only on our own shortcomings. And it's hurting our growth in more ways than one. In this episode Larry Roberts joins us to chat about what Comparanoia is (spoiler: it's about compa...
How Writing Great Copy can Transform Your Brand with Alyson Lex
August 25, 2020 04:00 - 42 minutes - 29.5 MBIf you're anything like me you can now add "writer" to your personal resume. Whether it's a show notes like this, a blog post, or just sharing again on social media... we're all writing more than ever before. But are we any good at it? You might not think much about how the quality of your writing impacts your business growth. But it does. And in a very big way. And because of the power of compounding (people telling people about you) it's not something you want to ignore. It could literall...
Effective Networking on LinkedIn with Karen Yankovich
August 18, 2020 04:00 - 34 minutes - 23.8 MBSocial media marketing. We love it. We hate it. But it's where the people are so regardless of how we feel about it, our time is largely spent on various social platforms. But how often are we using LinkedIn as creators to grow our reach? On this episode Karen Yankovich shares why she uses LinkedIn as her secret weapon to growing her brand. She shares the differences in this and other social media and how we can use it effectively as a networking tool to grow our business.
One Million Followers (for real) with Brendan Kane
August 11, 2020 04:00 - 34 minutes - 23.6 MBSocial media is probably the number one way content creators try to get more people to know, like, and trust them. But more often than not we're just shouting in whatever groups will allow it. We try to get someone, anyone to check out our latest blog post, episode, or whatever else we want them to pay attention to. But it simply doesn't work. Brendan Kane is the real deal. He's helped celebrities like Taylor Swift extend their social following. Not as a tactic to create article numbers. Bu...
What you Should Know to Protect your Business Legally with Gordon Firemark
August 04, 2020 04:00 - 34 minutes - 23.5 MBIf you're anything like me, you start tons of projects. And I admit that for the ideas that actually see the light of day, I'm not the best at protecting myself legally. I've been lucky so far but what if something I create actually gets big? Would I be protected from the people seeking to take advantage of me? Honestly, maybe not. Gordon Firemark drops by this week to help us understand some basic legal terms and how to best protect our amazing new ideas. And it's easier than you think. He...
Beat Your Fear of Public Speaking with Dr. Charmaine Gregory
July 28, 2020 08:00 - 35 minutes - 24.1 MBThe biggest thing we're afraid of as human beings is speaking in front of others. It may seem irrational but it's far more common than you might think. For many of us, the feelings are so strong, we'll do anything to avoid it at all costs. But that's not always in our best interest. The challenge of letting the fear win comes in the form of missed opportunities. We may rationalize it away, but the truth is speaking in front of others opens doors we couldn't open otherwise. That's especially...
Strategic Business Collaboration with Samantha Riley
July 21, 2020 08:00 - 40 minutes - 27.6 MBAs content creators it's common for us to wear many hats. From interview recording to social media promotion we tend to do it all. Maybe that's partly because we like having control over the end results, but it comes at a cost. For one thing, there's only so much time in a day. And many of us are already trying to juggle too much. A lack of bandwidth also makes it tough to become truly skilled at anything. Jack of all trades... master of none. Enter business collaboration. This is the idea...
Grow your Audience by LIVE Streaming with Ross Brand
July 14, 2020 08:00 - 42 minutes - 29.3 MBLive streaming is all the rage on social media these days. But is it right for you? In this episode I chat with Live stream guru Ross Brand about the pros and cons of this powerful medium. We unpack how it can help grow your audience as well as some concrete ways to integrate it into your platform. We also dig in to how to differentiate yourself with so many people rushing in to become known. Links Livestream Universe Ross on Twitter
Schooled on Podcasting with Dave Jackson
July 05, 2020 18:00 - 47 minutes - 32.4 MBDave Jackson is a literal legend in the world of podcasting. He's an official member of the hall of fame and brings a ton of experience to this discussion. We learn how podcasting can increase your know, like, trust factor and attract the right people to your tribe. We touch on many other benefits of having your own show and how the medium can be a prime part of your content strategy.
Using Events to Connect your Tribe with Super Joe Pardo
July 05, 2020 18:00 - 49 minutes - 33.9 MBAttending events is a powerful way to connect with others in your niche. It's a great way to learn, collaborate, and grow your network. But have you ever thought about hosting your own? Joe Pardo did in 2015 and it's been a wild ride ever since. With multiple live events under his belt Joe has recently shifted his attention to the online world as well. The world has changed the way we connect but Joe hasn't skipped a beat. He's put on a number of online events and is doing a hybrid model fo...
Unlock the Power of "Know, Like, Trust" with Bob Burg
July 03, 2020 18:00 - 28 minutes - 19.6 MBBob Burg is known around the world for his best-selling book The Go-Giver. He's make a career out of helping people leverage the power of authenticity to grow their success. In this episode we unpack how the phrase "know, like, trust" can be an absolute difference maker in your business.
Intro: Welcome to Long Tail Success
July 02, 2020 19:00 - 1 minute - 1.06 MBIn this intro episode you'll learn what the long tail is, why it matters to you, and how you can grow your influence as a content creator. All is less than two minutes.