EP#54 - Is Brand Still Important When Selling Online? Why did Burberry burn $37 million worth of stock to apparently preserve their brand?

The Livelihood Podcast

English - November 03, 2020 22:00 - 58 minutes - 40.4 MB
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Previous Episode: EP#53 - Distracted Again!? How to do focused work

Next Episode: EP#55 - How to NOT Make Money Online in 2021 - Fake Gurus, Courses and Funnels

This episode is all about brand, and how it's changed over the years to being something that has morphed into something everyone's not as familiar with.
What the hell is a brand anyway, is it just a reputation, is it a feeling, is it a nice little logo?
We try to answer these questions, as well as discuss why high fashion brands burn millions of dollars worth of clothes, rather than selling them and diluting their brand.
Enjoy.