EP#23 - Why The F*ck are Facebook Ads So Hard? How To Make Your First Profitable Ad. ft. Arun Thangavel

The Livelihood Podcast

English - June 18, 2020 08:00 - 47 minutes - 32.8 MB
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Previous Episode: EP#22 - Creating Your Perfect Lifestyle & Building a Surf Empire - Meet Chris McLaverty, who quit university and set off for Indonesia with two friends. Ten years later they run one of Indonesia's most popular Surf Camps, but it hasn't been plain sailing.

Next Episode: EP#24 - Is Apple a good business name? Did Hitler come up with the name Volkswagen?! Naming your business and why it’s as easy or as difficult as you want to make it.

Arun is good friend of Alex’s, they worked together on a crowdfunding campaign back in the day. Arun and his team slogged away at running facebook ads and has some amazing experience with them. Today we’ll be mostly either complaining about them or asking some difficult questions about the subject like - why is it so bloody difficult!?

Arun is an expert in helping companies use online and digital marketing to grow their businesses online.

You have a budget. You spend it. You get clicks. You don’t convert. You get emails. You send out your email campaign, you get clicks. No-one converts. Why are fb ads so hard?!

In this episode we talk about -

1. The full strategy every new business venture should take from start to profitable ad.
2. The 5 stages of marketing that every ad strategy should implement.
3. How the facebook pixel learns, and how you can use it to decrease ad costs.
4. Why your first facebook ads won't be profitable.
5. How much money you should be spending on testing.
6. Why facebook ads aren't as simple as switch on and WIN