Episode 258 John Livesay | The Power of Storytelling in Business
The Business Sphere
English - January 05, 2022 13:24 - 29 minutes - 68.6 MB - ★★★★★ - 2 ratingsBusiness investing business entrepreneur marketing entrepreneurship realestate finance interview entrepreneurs money Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
“It doesn’t matter how big the company is. At the end of the day, it’s still a person deciding on what they think is the best… based on emotions and then backing it up with logic.”
John Livesay is known as the Pitch Whisperer. He is a keynote speaker, marketing specialist, and the author of books including “Better Selling Through Storytelling” and “The Sale is in the Tale”, which is targeted towards business owners who feel they might be “drowning in a sea of sameness”.
John has a passion for what makes people get inspired to do anything. He majored in advertising, had a 15-year career in sales, and worked in an ad agency creating commercials (where he honed his storytelling skills). It is his personal mission to help as many people as possible.
“It’s really our soft skills, listening, empathy, storytelling, that make us strong.”
John talks about the power of storytelling in business and how you can incorporate storytelling into your business strategy development — no matter which selling styles you use. Join him as he talks about his journey to adapting to digital marketing trends, using creativity to come up with solutions that fit, and the importance of empathy.
Find more about John here:
Facebook: https://www.facebook.com/John-Livesay-350212128437220/
Twitter: https://twitter.com/John_Livesay
LinkedIn: https://www.linkedin.com/in/jlivesay/