Local Business Leaders
43 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 11 ratingsThe Local Business Leaders podcast is a marketing interview show. We interview successful entrepreneurs and marketing experts and ask about their stories, struggles and successes. We also ask very pointed questions about what marketing strategies and tactics are working today to help their businesses - or their clients' businesses - thrive and grow. Listen to best-selling authors, entrepreneurs, small business owners, and digital marketing experts in the fields of social media, AdWords and PPC, Facebook, search engine optimization / SEO, content marketing, reputation management, WordPress web design and more.
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Episodes
How to Provide Your Business with the Content it Needs to Grow
December 14, 2020 13:59 - 40 minutes - 37.4 MBJustin is the founder and CEO of Guild Content. I love that name by the way, we’ll talk about that. Probably the first or second question. A Kansas City digital marketing agency focused on creating content that connects and builds brands that can be trusted. His love of writing and connecting to the emotions of audiences led him to leave his front-office role in the Kansas City Chiefs in 2017 to start his agency. You can learn more of their story at GuildContent.com. Justin, welcome to the ...
How to Become an Amazon Best Selling Book Author
December 08, 2020 14:43 - 34 minutes - 31.6 MBJon Schram is an Kansas City managed services IT support expert and the founder & CEO of The Purple Guys, a tech company that has grown since 2001 to become the Midwest’s premier provider of IT support services. The Purple Guys is a fast-growing, 7-digit business that has helped hundreds of companies grow by solving their IT problems and providing them with stress-free, bullet-proof tech support. Jon Schram and his wife, Jill, have three children and have founded two businesses together.
Growth Marketing & Scaling Contractors with Scott Neidow of James Hardie
December 04, 2020 13:26 - 40 minutes - 36.9 MBScott Niedow was born and raised just outside of Chicago. He is a proud Purdue Boilermaker! Scott’s been at James Hardie Siding just shy of 15 years. He’s had many different sales and management roles at Hardie over the past 15 years but the bulk of his time and passion lies with helping James Hardie siding contractors run successful businesses. Scott Neidow says his mission is to be able to help contractors transform their businesses to meet and exceed their financial and personal goal...
Best Business Broker Selling Your Company
September 25, 2019 12:53 - 36 minutes - 33.6 MBChad Peterson is an entrepreneur, author, and award-winning business broker. His Kansas City based mergers and acquisitions firm, Peterson Acquisitions, was recently acknowledged as one of the best business brokers in the nation. Chad Peterson successfully handles business transactions across the United States, and occasionally around the globe. His M&A firm works on deals from $1 million to $25 million, and in some cases exceeding $25 million. He handles the transactions from start to fi...
ActionCOACH Business Coaching Franchise Founder Brad Sugars
September 21, 2019 14:12 - 22 minutes - 20.2 MBBrad Sugars started the ActionCOACH brand when he was in his early twenties! Today the company is internationally recognized as one of the best business coaching franchises and one of the leading and most awarded franchises in the world today. So how did a twenty-something Australian create this global powerhouse? He did it through hard work, determination and a well-organized, systemized approach that leads businesses to profits. Brad Sugars has always been entrepreneurial. Even from...
Why Online Courses Are So Much Better Than College & Debt
July 11, 2019 16:17 - 42 minutes - 38.7 MBEx-Paypal & AirBnB SEO Manager Tommy Griffith Discusses Online Courses adn why they are better than grad school. Tommy Griffith has been doing search engine optimization for more than 10 years. He previously managed SEO at PayPal and Airbnb, and now runs ClickMinded, a digital marketing training platform for marketers and entrepreneurs. Tommy started ClickMinded as a side project while working full-time at Airbnb. He grew it until it started generating more revenue than his annual salary...
How Hiring a VA from the Philippines Will Change Your Business & Your Life
July 03, 2019 14:59 - 47 minutes - 43.8 MBJohn Jonas has been making a 6-7 figure income online since 2004. He has helped thousands of entrepreneurs succeed by teaching them how to replace themselves through outsourcing. He created OnlineJobs.ph, the largest marketplace to find Filipino workers. He also teaches his system for how to find great Filipino workers for free. While making a full-time living he rarely works full time. His team of 27 full-time Filipino virtual assistants do the work in his businesses, while he manage...
KC Sports TV Host Joel Goldberg on His Story, Keynote Speaking & More
March 25, 2019 12:19 - 40 minutes - 37.4 MBJoel Goldberg has one of the most recognizable faces and voices in Kansas City. While Joel has had a first-row seat to one of the most inspirational stories in recent sports history, Phil Singleton found his personal story to be fascinating. It’s no wonder that he has become on of the most sought-after Kansas City motivational speakers in the metro area and has spoken at: Joel shares an amazing story of how he started out in his early 20’s, fresh out of college, and created an opportu...
How to Use SEO & Processes to Build, Scale & Sell Your Agency or Business
March 10, 2019 14:43 - 31 minutes - 28.8 MBRyan Stewart, is a marketing entrepreneur with over a decade of experience building and selling online businesses. He worked as a consultant for Deloitte and SapientNitro helping large brands like Target and Best Buy improve online acquisition. He built and scaled an eCommerce site called Laces Out with a 1.2 million organic business per month and sold the business in 2017. He built and scaled an online SEO agency called WEBRIS to 1.1 million in annual recurring revenue in 16 months, a...
Redefining Success: The Million-Dollar One-Person Business
March 02, 2019 15:24 - 51 minutes - 47.2 MBElaine Pofeldt is a freelance writer, editor, and ghost writer who has recently worked with publications including The Economist, Fortune, Money, Inc., CNBC, Crain's New York Business, Forbes, and many others. Entrepreneurship, small business, and careers are her specialties. She is also the author of a new book, which we're going to talk about today, The Million-Dollar One-Person Business. She helps corporate, non-profit, and private clients write and edit proposals, newsletters, blogs, R...
Lead Generation Tactics for SEO & Internet Marketing Agencies
January 03, 2019 14:38 - 35 minutes - 32.2 MBTom is an SEO strategist and the host of The Sure Oak Podcast. He is the founder of Sure Oak an SEO agency in New York City that grows companies with search engine optimization to get businesses more traffic and drive their revenue growth. Tom has been published in many well-known publications, such as The Huffington Post, Search Engine Watch and SEMrush. Sure Oak is a full-service SEO firm － they are experts at getting you more targeted organic traffic to help grow your company. The...
How to Get Content From Your Clients
December 28, 2018 14:10 - 37 minutes - 34.1 MBJames Rose is a reformed Australian digital agency owner and the co-founder of Content Snare. Content Snare is an online software service designed to cut down the time and headache wasted on chasing up clients for website content. Content Snare is one of the best content marketing tools helps digital agencies and web designers get content from their clients. One of the biggest bottlenecks in the web design process is waiting on clients to send their content through. After countless follo...
Living the Dream: 6M Monthly Website Visitors. 7 Digit Income. No Employees.
December 21, 2018 13:41 - 42 minutes - 39.1 MBChris Parker is the founder & CEO of WhatIsMyIPaddress.com, the number one website in the world for finding your IP address. According to the Alexa ranking, Chris’s website is one of the top 3000 websites in the United States with over 6 million visitors a month. Chris started the website on January 4th, 2000 and for the first five years, his revenue didn’t even cover his internet bill. In 2005, Chris made $30 from display ads and he knew he couldn’t give up! In 2014, Chris was laid of...
TV, Radio & Print Still Work Really Well...If You Tie Them Back to Your Website
November 29, 2018 15:38 - 33 minutes - 30.6 MBDave Wieser the founder of DW Creative Marketing, a Kansas City-based marketing agency that helps local businesses increase leads and sales through effective marketing strategies and systems. Dave is one of Kansas City's top advertising experts. He has a decade of previous working experience as an account executive for Kansas City area TV stations. DW Creative Marketing, LLC is one of the best Kansas City advertising agencies, and has a strong reputation of providing marketing and adver...
From Highschool Dropout to Multi-million Dollar SaaS Founder
November 27, 2018 11:59 - 37 minutes - 34.5 MBRuben is the founder of Bidsketch, a bootstrapped SaaS app that’s used by thousands of freelancers, agencies and sales teams to create professional looking client proposals. He launched this top-rated proposal software on the side nine years ago, working nights and weekends, and grew it into a profitable product shortly after it launched. He’s also now starting a new SaaS called Docsketch, which is an electronic signature product that gets sales documents signed 40% faster.
Video Only Works with Strategy & Storytelling
November 20, 2018 15:12 - 19 minutes - 18.2 MBBrad Burrow has a full range of experience and a wide range of production disciples from broadcast, film and TV commercials. Real Media has been rated the #1 best among all Kansas City video production companies by Blogger Local. Learn more about Real Media Kansas City at: https://realmediakc.com
How to Use Podcasting as Your Ultimate Sales Trojan Horse
September 17, 2018 11:24 - 37 minutes - 34 MBStephen Woessner is the founder and CEO of the Digital Marketing agency Predictive ROI and host of Onward Nation, a top rated daily podcast for business owners. He’s also the author of several books, one on search engine optimization, another one on viral social media and viral social networking. And his most recent one, which we’ll talk a little bit about today is Profitable Podcasting, a podcast marketing book that I just recently read and loved and we’re going to talk some more about i...
How To Get Influencers to Say Yes to Your Outreach Pitch
September 13, 2018 12:24 - 9 minutes - 8.81 MBInterested in influencer marketing? This is a great tip to get just about any influencer to accept your outreach pitch. Be sure to check out the show notes page where I explain how and why an initial outreach pitch to Brian Dean failed. And how I took that experience and figured out a way to create an outreach approach that worked (with an almost immediate response) from Larry Kim, founder of WordStream and Facebook Messenger marketing company Mobile Monkey. Also, listen to Larry ex...
Public Relations, Social Media & Local Influencers with Jenny Kincaid
September 12, 2018 13:28 - 26 minutes - 24 MBJenny Kincaid. Jenny is the owner of Socialworx Public Relations, a Midwest media relations agency with strong local and national media context, and community connections. Jenny is mostly known for her expertise in Kansas City public relations, and for her unique approach on community engagement, or what she calls social relations. Her agency takes relationship one step further by seeking people out who their clients should meet, such as Kansas City influencers, to help them further th...
HARO, Alex Flash Briefings & Cutting Edge Website Leadgen Technology
July 30, 2018 22:40 - 36 minutes - 33.3 MBMike Kawula is the founder of Entrepreneurs GSD, and co-founder of Dinner Table MBA. Michael is an entrepreneur whose last three businesses each hit seven figures in under three years, with this past being ranked the number 144th fastest growing company by Ink magazine in 2012. He's an author. He's been featured on CNN, interviewed by Anthony Robbins, and featured in over 100 publications in over the last few years. Michael has been an entrepreneur since September 10, 2001, has a strong pass...
How to Use Digital Knowledge Management for Your Business
July 24, 2018 17:40 - 46 minutes - 42.9 MBThere is a ton of information about your business on the Internet. By controlling the accuracy of your company information across the Internet, you get better visibility and more leads and sales. Digital Knowledge Management is the way that you can take control of your company’s digital footprint, and calibrate it across the Internet in the most accurate, cost-effective way possible. Yext’s DKM solution is so powerful that it’s become a mandatory solution for all of our new SEO and dig...
Using Print Media To Build Trust, Authority & Personal Branding
July 18, 2018 15:46 - 36 minutes - 33.2 MBWant to learn more about content marketing? Katie Bean is President and Editor of Thinking Bigger Business Media, a resource for Kansas City small business owners. Her background is in the newspaper journalism industry, which she supplemented with an MBA from UMKC in 2017. She loves to learn about businesses, and help connect business owners with people and strategies that they the need to grow. Learn more about Katie Bean: Thinking Bigger Business Media Thinking Bigger on Linked...
Building an Agency, Coaching & Crushing it on LinkedIn with Mod Girl
June 25, 2018 11:41 - 38 minutes - 35.3 MBAbout Mandy McEwen Mandy is the Founder and CEO of Mod Girl Marketing, an inbound marketing consultancy based in California. Recognized as a Top 8 SEO Expert by Search Engine Journal and a content marketing influencer by BuzzSumo, she has helped thousands of marketing entrepreneurs and business owners exceed their goals by sharing the lessons she’s learned in over 10 years in the industry. In addition to successfully scaling her own 100% remote digital agency, Mandy has developed premium...
Growing a Digital Marketing Agency from $100K to $3 Million+
June 21, 2018 16:15 - 33 minutes - 30.4 MBKade Wilcox is the owner and CEO of Primitive Social, a digital marketing agency in Lubbock, Texas, focused on helping companies grow through software development, website design and development, inbound marketing, and sales enablement. In 2011, Kade and his wife Lacey started Primitive Social, providing social media support to small local businesses. In 2013, Kade and Lacey connected with Jerred Hurst (now co-owner of Primitive Social) and decided to focus on growing the company. Over ...
Facebook Messenger Marketing with Chatbots
May 08, 2018 00:33 - 29 minutes - 27.3 MBLarry Kim is the founder of WordStream, which is a suite of online marketing and advertising tools that helps businesses manage search engine marketing campaigns. More recently, Larry is the CEO of MobileMonkey. Mobile Monkey is the worlds best Facebook messenger marketing platform for marketers and companies of all sizes. It's free and easy, it's an online service that enables you to create powerful chat-bots without coding. Larry Kim is one of the best and brightest minds in digital...
From Local Store to $200 Million in Online Sales
April 25, 2018 16:54 - 18 minutes - 16.9 MBDanny Govberg is a pioneering force of the contemporary watch industry. His vision and insatiable passion for watches and technology enabled the evolution of Govberg from a Philadelphia-based retail shop to one of the world's premier authorized dealers of both new and pre-owned timepieces. Danny recognized years ago that selling new watches was only one way to support the life of a watch collector and set in motion a tech forward, pre-owned strategy that inspired the evolution of the global...
How to Grow a Multi-Million Dollar Agency
April 02, 2018 14:33 - 53 minutes - 49.3 MBGreg is CEO of Blue Chair, he has more than 30 years of entrepreneur experience in startups, acquisitions, business development, and takeovers. Starting with Gragg Advertising in 1992, one of the best Kansas City advertising agencies, Greg has started four additional technology companies, purchased one and helped develop over 20 proprietary products focused on good practices in performance marketing. Greg has been nominated Entrepreneur of the Year twice and has received numerous accolades ...
How to Get Client Results & Grow Your Own Agency with Content Marketing
March 29, 2018 12:14 - 43 minutes - 39.7 MBBrandee Johnson is an entrepreneur, a marketer and a speaker. Since 2015, Brandee has owned and operated Limelight Marketing, a Kansas City inbound marketing agency based in Pittsburgh, Kansas. Limelight helps companies to have brand stories to attract and convert customers. Prior to owning the agency, Brandee spent 15 years working for leading brands in national and global corporations including Lego. She has implemented and integrated a variety of marketing and IT systems including in...
Physical Therapy Marketing Strategy, Tips & Ideas for Private Practices
March 25, 2018 23:58 - 26 minutes - 24.6 MBOn this business podcast, David Straight is a doctor of physical therapy, he’s an author, speaker, and a marketing expert. He’s also the co-owner of e-rehab.com. And a marketing director of a seven-location private practice. David and his business partner own and operate a digital marketing agency that serves the physical therapy private practice market. He and his company provide websites, email newsletters, search engine optimization, reputation management, video marketing, and socia...
Marketing Tips for Non-Profits & Startups with Melissa Roberts of ECJC
March 16, 2018 01:06 - 25 minutes - 23 MBPhil Singleton interview Melissa Roberts. Melissa Roberts helps entrepreneurs find the resources they need to grow their businesses–whether that’s space, education, mentoring or connections to capital. She serves as the VP of Strategy and Economic Development at the Enterprise Center in Johnson County, a Kansas City-based non-profit organization. There, she oversees the ECJC’s marketing and communications strategy, educational programs and public policy efforts. Melissa has been honore...
Sales Tips & Tactics That Are Working Right Now
February 22, 2018 13:29 - 37 minutes - 34 MBAs an inbound marketer, we practice what we preach. But when you dominate online, you have to be careful what you wish for… Sometimes we get so many calls and emails it’s hard to keep up. Sound like humble bragging? It’s not. When a large amount of your leads don’t have the budget or willingness to invest in a successful marketing campaign, it takes a lot of time and effort to process leads that are not your ideal clients. It takes time and money to qualify and process high ticket ...
How To Market Like A Millennial
February 17, 2018 17:52 - 26 minutes - 24.6 MBMarc Guberti is an entrepreneur, digital marketing expert, and author. Marc publishes multiple blog posts every day on his digital marketing blog and tweets every 15 minutes to over 400,000 Twitter followers. Marc has the fearlessness of his teen years and dedication of an entrepreneur mixed into one mindset which guide him through the process of creating products and writing content. Marc wants to show teens that they can start their businesses earlier. No one has to wait for working pape...
Starting a Successful Business by Solving a Problem
February 16, 2018 14:06 - 25 minutes - 23.8 MBIn this episode of the Local Business Leaders podcast we get to chat with Erica Brune, president of Lever1 in Kansas City. Erica explains what a PEO (professional employer organization) is, how Lever1 got started, and some of the key reasons how this venture became so successful so quickly. You can learn more about Lever1 and Erica Brune here: http://www.lever1.com Lever1 on Facebook Lever1 on Twitter Erica Brune on LinkedIn
Starting, Marketing & Growing a Freelance or Solopreneur Business
January 29, 2018 12:55 - 38 minutes - 35.5 MBJulie Cortes has worked in the advertising and marketing industry for over 20 years now, starting on the agency side, moving to corporate, back to agency, and then finding her passion in freelancing. She's worked with with hundreds of clients and accounts along the way in a variety of industries. This includes most of the local Kansas City advertising agencies and design shops, as well as some of the larger corporations and small businesses you might be familiar with. Julie loves being ...
Lead Generation & Marketing Tactics for Business Coaches
January 24, 2018 00:41 - 32 minutes - 29.6 MBShawn Kinkade is a full time certified Professional Business Coach, Strategic Advisor and the President of Aspire, a business strategy, consulting and coaching company founded in Leawood Kansas in 2007. He works with entrepreneurs and business owners who are looking for traction and momentum in their business and are ready to take things to the next level. Shawn’s experience has been a mix of Management Consulting (Accenture and as an independent) and as a Corporate Executive (at Sprint PC...
Consistent Affordable High Quality Blog Writing for Agencies
January 18, 2018 17:05 - 34 minutes - 31.4 MBAbout 5 years ago, I almost invested $300k in a content crowdsourcing / blog writing startup. Well, $100k was my own money and the other $200K was from other angel investors I brought to the table. Why did I consider this kind of strategic investment? Because I wanted to be part of solving the #1 problem agencies had back then - and that that we still have today: Getting Consistent Affordable High Quality Blog Writing for Agencies I have tried just about every one of the best 3rd part...
Local Attorney SEO Tips & SEO Tactics for Law Firms
January 14, 2018 21:46 - 34 minutes - 31.5 MBSherry Bonelli is a nationally recognized local SEO expert and digital marketing professional. She entered the digital marketing world in 1998 when she launched her first ecommerce business selling pregnancy and baby products. Her ecommerce site was selected as one of the top 10 websites by a leading pregnancy magazine, and she appeared on the TODAY Show, CNN, ABC News and other media outlets. Her digital marketing agency, early bird digital marketing, is located in Cedar Rapids, IA, but s...
Podcasting for Lead Generation
January 14, 2018 18:06 - 29 minutes - 27.2 MBLearn how to use your own personal podcast or your own company podcast to connect with your ideal clients and the CEO and business owner level. This is one of the most effective outbound-inbound digital marketing lead generation tactics you will ever find. One-click Lindsey Anderson is a crazy smart digital marketer. She, in fact, is one of the inspirations for the Local Business Leaders podcast. One of the coolest things about Lindsey is how she and her team help businesses at all lev...
Lead Generation & Marketing Tips for Professional Services Firms
January 13, 2018 23:09 - 21 minutes - 20 MBIn this episode of Local Business Leaders, we discuss how John Jantsch got started in marketing and how he started Duct Tape Marketing. John gives tips and advice how freelancers and moonlighting professionals with day jobs can start their own agencies. We also discuss the best ways for professional service providers to generate leads and get new business today. Lead Generation & Marketing Tips for Professional Services Firms
Social Media Marketing for Restaurants: What's Working Right Now
January 09, 2018 22:37 - 23 minutes - 21.4 MBKen Tucker is the founder of Changescape Web, a Small Business Marketing and Website Design Agency specializing in comprehensive integrated marketing strategies and campaigns for small and mid-sized businesses. Specialties include search engine optimization, website design, reputation management, social media marketing, lead generation, and marketing automation. Ken is a Master Duct Tape Marketing Certified Consultant, an Inbound Marketing Certified Professional (since 2010), and an SEO fo...
$150M Entrepreneur Gives Lead Gen Tips for Saas B2B Companies
January 09, 2018 21:56 - 25 minutes - 23.6 MBMatt Watson is the Founder & CEO of Stackify based right here in Kansas City. He has been a developer and hacker for over 15 years and loves solving hard problems with code. He sold his first startup, VinSolutions, for $150 million and started Stackify to solve the biggest challenge he had as the CTO of VinSolutions. Matt is highly skilled in the areas of SEO and content marketing. Stackify receives hundreds of thousands of monthly visits as a result of Matt and his team’s successful ...
Why I Started the Local Business Leaders Podcast
January 09, 2018 18:12 - 5 minutes - 5.15 MBThis first episode of the Local Business Leaders Podcast hosted by Phil Singleton is an introduction for listeners and subscribers, so you will know what this show is about, and also to help prepare upcoming guests as to the interview flow and the types of questions we’ll be asking. First, this is an interview style podcast that runs about 20 minutes per show. But this introductory first episode is going to be short and sweet, maybe only five or ten minutes long. Phil Singleton is a web ...
Introduction
October 30, 2014 14:21Phil Singleton is the owner of Kansas City SEO®, a full-service Internet marketing services company that provides organic search engine optimization and other online marketing services, Kansas City Web Design®, a web development firm specializing in custom SEO-friendly WordPress websites and custom web applications. Phil is also a Duct Tape Marketing™ Certified Consultant and provides small business marketing product and service at the Kansas City Marketing Agency.